In the last few years a suffix took over the internet: "-maxxing"! First it was "looksmaxxing", then as all trends do, it multiplied! From fiber-maxxing, protein-maxxing, to beauty-maxxing, there's always room for self-improvement according to your algorithm. In this episode, Diosa and Mala dig into the internet origins of "-maxxing", how it jumped from niche forums into the mainstream, and why a simple suffix became apart of the cultural zeitgeist. Las Locatoras ask what this trend says about the current societal moment, self-improvement, and performance in late stage capitalism. Diosa and Mala also share how they're -maxxing their own lives.     Sources:  The Suffix That Tells Us to Ruthlessly Optimize Everything The Captivating Derangement of the Looksmaxxing Movement Enough with the “-maxxing” How I developed my glitzy personal style Zoot Suit RiotsSupport the show: https://www.patreon.com/locatora_productionsSee omnystudio.com/listener for privacy information.