How True Classic Turned T-Shirts into a 40,000-Member Community with Breanna Moreno

Dec 16, 2024 · 47m 32s
How True Classic Turned T-Shirts into a 40,000-Member Community with Breanna Moreno
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Can a men’s apparel brand build a passionate community of 40,000+ members who pay to join? True Classic has done exactly that. Join hosts https://www.linkedin.com/in/chuckmoxley and https://www.linkedin.com/in/npaladino as they talk...

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Can a men’s apparel brand build a passionate community of 40,000+ members who pay to join? True Classic has done exactly that. Join hosts Chuck Moxley and Nick Paladino as they talk with Breanna Moreno, VP of Customer Experience at True Classic, about how this fast-growing men's apparel brand is redefining customer engagement in the DTC space.

In this episode:
  • Learn how True Classic's support team drives 33% higher customer lifetime value by proactively engaging with customers, challenging the common belief that support teams can't be revenue drivers
  • Discover why True Classic invested in building a paid membership community on Facebook, generating authentic feedback and creating meaningful customer connections that extend beyond the product
  • See how the brand successfully expanded from pure DTC to omnichannel retail (Kohl's, Sam's Club, Target.com), using multiple touchpoints to build trust and accessibility while maintaining their direct customer relationships

Listeners of The Frictionless Experience: True Classic offers a discount for first-time customers. If you’ve been meaning to check them out, now’s a great time: https://www.trueclassictees.com

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Author Chuck Moxley
Organization Chuck Moxley
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