How Indie Games Actually Get Discovered feat. Alex Bestie (The IndiEXP)

Sep 23, 2026 · 53m 7s
How Indie Games Actually Get Discovered feat. Alex Bestie (The IndiEXP)
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Davey is flying solo without Mitch this week, joined by Alex Bestie from Australian indie game marketing outfit The IndiEXP for an honest look at how small games actually get...

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Davey is flying solo without Mitch this week, joined by Alex Bestie from Australian indie game marketing outfit The IndiEXP for an honest look at how small games actually get found. In this episode: • How Alex went from chasing a narrative design career to co-founding an indie games PR business after a single Melbourne International Games Week coffee chat that never happened
  • What The IndiEXP actually does for a game, and why talking to a marketer eight months out costs a dev less than talking to one eight weeks out
  • The creator campaign behind cozy crossword adventure Rita, including custom-built levels for ten streamers and the fake level people still ask to play
  • Why TikTok's 1,000 follower threshold matters more than any single video, and why buying followers will get you nowhere
  • The campaign that hit over a million views, and the accidental Sword Art Online sound that carried it
  • Trends, SEO signals and how to tell someone a game is cozy without saying the word cozy
  • Why queer indie games are underrepresented on agency rosters, and what Alex wants to do about it
  • Slayblade, the Y2K battle-top roguelite from Henry's House that Alex cannot stop talking about
  • Big Walk, Mass Effect 3, Fallout 4, Gris, and a pile of shame featuring 007 First Light
Watch the video version on YouTube: https://youtu.be/9NZGsdbihdc
Join the conversation in our Discord: https://discord.gg/fqC2FeHSUr
Support the BQN Podcast Network on Patreon: https://www.patreon.com/bqn
Buy us a coffee on Ko-fi: https://ko-fi.com/bargainbingaymers
Full show notes: https://bargainbingaymer.com
Email the show: bargainbingaymer@gmail.com

Bargain Bin Gaymers is an LGBTQ+ gaming podcast hosted by Davey and Mitch, two Melbourne based gaymers reviewing affordable games, interviewing queer indie developers, and covering the latest news from across the LGBTQIA+ gaming community.
New episodes every Tuesday.
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