In this conversation, Carolyn Haeler shares her journey from a stockbroker to the founder of a gluten-free cookie company, driven by her personal experience with celiac disease. She discusses the challenges of finding appealing gluten-free products and how her background in finance and baking led her to create a differentiated product. Carolyn emphasizes the importance of understanding the customer experience and the science behind baking, as well as her unique approach to funding and business growth. She outlines her future vision for expanding her brand into larger retail spaces and the strategies she employs to navigate the competitive food industry.

Chapters
00:00 Introduction to Founder Market Fit
00:26 The Journey to Entrepreneurship
04:44 The Impact of Celiac Disease
05:41 Identifying Market Gaps in Gluten-Free Products
11:19 The Science Behind the Cookies
14:26 Business Growth and Traction
19:43 Funding Strategies and Capital Raising
27:46 Future Vision and Goals


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