Gap selling: Why your product features don't matter (Keenan)
Nov 27, 2025 ·
4m 21s
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Description
Are you losing deals even though you have a great product and a great relationship with the prospect? The hard truth is that customers don't buy products; they buy change....
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Are you losing deals even though you have a great product and a great relationship with the prospect? The hard truth is that customers don't buy products; they buy change. And if you can't prove that they have a problem worth fixing, you will never make the sale.In today's 5-minute briefing on Keenan's aggressive and insightful book, "Gap Selling," we strip away the fluff of traditional sales.
Discover the core equation of every sale: the distance between the Current State and the Future State. If there is no gap, there is no sale.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
show less
Discover the core equation of every sale: the distance between the Current State and the Future State. If there is no gap, there is no sale.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
Information
| Author | Easify |
| Organization | Easify |
| Website | momentum.fm |
| Tags |
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