Ted Redmer, Senior Digital Technology Manager at Alliance Franchise Brands, shares how sign shops can stay ahead by thinking creatively about everyday tools. Starting on a farm and ending up in sign tech leadership, Ted walks through major shifts—from weeding vinyl by hand to full-scale digital printing.

We talk about where technology is headed, especially around automation and workflow tools that help handle low-quality customer files. Ted explains why smaller shops hesitate to invest in high-end automation, and how that compares to the freedom larger independents enjoy.

We also get into direct-to-substrate printers that make ADA Braille signs without drilling, opening new ways to create value. Ted talks frankly about the installer shortage, which led his team to build an installer-only franchise.

If you’re in the industry or buy signs regularly, this episode will sharpen your view of what’s possible—and profitable—when you pair tech with creativity.
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Sign Criteria is hosted by John Lilly and Reena Friedman-Watts. For guest or sponsorship inquiries visit SignCriteria.com