In episode four of the Tell Your Story, Build Their Trust five-part series, Jon Goehring gets into the nuts and bolts of podcasting... breaking down the key tools, tech, and industry terms so you don’t feel overwhelmed starting your show.

From understanding RSS feeds and podcast hosts to crafting catchy show notes and cover art that builds trust, Jon explains everything in plain language. You'll also learn why your recording environment matters more than expensive gear, how simple setups can still sound professional, and why starting before upgrading is the smartest play.

Whether you're handling your own podcast or thinking about outsourcing production to Story Trust Media, this episode gives you the essentials to get moving confidently.

Stick around for the final episode in the series, where Jon wraps up with the big picture on building lasting trust and scaling your content strategy.

The Tell Your Story, Build Their Trust podcast series is brought to you by StoryTrust Media. Learn more and book your free consultation at storytrust.media.