In episode two of the Tell Your Story, Build Their Trust five part series, Jon Goehring breaks down why trust isn’t just nice to have... it's the true currency that turns curiosity into action.

Whether you’re a coach, consultant, or nonprofit leader, building trust through your content means more than just followers; it means real people ready to take the next step with you.

Jon explores how trust acts like a bank account... you make deposits over time through consistent, authentic content, which then leads to referrals, sales, donations, and shortened sales cycles.

High ticket services especially need this kind of deep trust, and your podcast can help you build it by attracting the right audience and creating lasting emotional connections.

Stick with us for episode three, where Jon will show you how to create a podcast content engine that keeps your brand visible and your audience engaged.

The Tell Your Story, Build Their Trust podcast series is brought to you by StoryTrust Media. Learn more and book your free consultation at storytrust.media.