In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with agricultural sales coach, speaker, and podcaster Georgia Stormont about her new book, Selling in the Paddock: A People-First Framework for Sales in Agriculture. Drawing on years spent working directly with growers across Australia, Georgia wrote the book for sales reps, sales leaders, and national sales managers who spend their days driving up farm driveways and into rural retail stores. She explores what makes ag sales different from other industries—the emotional weight of living where you work, volatile profit cycles, and the often-unspoken grief when seasons of effort are wiped out by weather or markets—and shows readers how to have conversations that truly land, handle objections with confidence, and close sales without sacrificing trust.

Built around her “Selling in the Paddock” blueprint, the book deliberately starts with “know yourself” rather than product knowledge or tactics. Georgia explains that most ag sales professionals are technically strong but underdeveloped in self-awareness, communication, and emotional intelligence—the “power skills” that drive real-world results. Selling in the Paddock helps readers understand their own style, recognize what drives their customers, and adapt to build stronger relationships and better outcomes in the field. Georgia also shares how she collaborated with AI tools to structure her ideas in a way that worked with her dyslexia and neurodivergent thinking while keeping every story and insight authentically hers, resulting in a practical, people-first guide for anyone looking to sell more confidently and compassionately in agriculture.

GUEST BIO Georgia Stormont is an agricultural sales coach, speaker and podcast host dedicated to helping people sell with confidence in the ag industry. After spending more than 15 years working as a sales representative in horticulture, driving farm tracks and sitting at kitchen tables with growers, Georgia saw first-hand how different selling in agriculture is from most other industries.

Today she works with agribusiness companies across Australia to help sales teams communicate better, build stronger relationships with growers and ultimately sell more effectively. Through coaching, workshops and facilitation, Georgia focuses on practical tools that work in the real world of agriculture — where trust, reputation and long-term relationships matter.

She is the host of the podcast Selling in the Paddock, where she speaks with farmers, sales reps and industry leaders about the conversations that drive agriculture forward. Georgia is also the author of the upcoming book Selling in the Paddock, a people-first framework for selling in agriculture.

Based in Melbourne, Georgia continues to work closely with growers and ag businesses and remains passionate about supporting the next generation of agricultural sales professionals.

CONNECT WITH GEORGIA

Book Website: amazon.com.au/Selling-Paddock-People-First-Confidence-Agriculture/dp/1998528812
 Website: curiousgeorgiacoaching.com
LinkedIn: linkedin.com/georgiastormont
Instagram: @curiousgeorgiacoaching

CONNECT WITH SCOTT

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