If you’re wondering when your podcast will start making money or how soon you can land sponsors, this episode gets real about the numbers... and what most podcasters don’t realize.

Jon shares why less than 1% of podcasts earn recurring sponsorships and why chasing big download counts isn’t the smartest path. Instead, success comes when you focus on attracting a hyper-niched, engaged audience — one that sponsors actually want to reach because it matches their ideal customer.

Learn why the value of your podcast isn’t just in raw numbers but in the relevance and quality of your listeners, and how small, focused shows can win with sponsors who truly resonate with their audience.
Thinking about sponsorships or monetization? Jon breaks down what really matters and how to shift your mindset for long-term podcast success.

For personalized advice, visit Storytrust.Media and connect with Jon directly.