Billy Bross had a thriving career as a consultant in the energy industry, working with important clients like the Dept of Energy, Native American tribes, and Fortune 500 companies. It was an interesting and rewarding career, but deep down he was looking for something more. He wanted to do something he was passionate about, a venture of his own. He began with a beer brewing blog and had unexpected success offering tips on homebrewing. Billy took a chance and decided to sell an online course on the topic.