A Dating App for Queer Gamers: Kevin on Building Gamily

Sep 2, 2026 · 45m 4s
A Dating App for Queer Gamers: Kevin on Building Gamily
Description

Davey is flying solo one more time, and this week he is talking to someone building something that arguably should have existed years ago. Kevin is the founder of Gamily,...

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Davey is flying solo one more time, and this week he is talking to someone building something that arguably should have existed years ago. Kevin is the founder of Gamily, a dating and friendship app built for gamers with LGBTQIA people front and centre. He built it with his husband Will and their co-founder Gabe, starting as a nights-and-weekends project during the pandemic, on the premise that the best way to get to know somebody is by playing with them. In this episode:
  • What Gamily is, who it is for, and the gap Kevin saw between apps for gay people, apps for straight people that merely allow gay people, and apps for nerds
  • Why there is both a dating mode and a friends mode, and why they are kept completely separate
  • Squeezing into a crowded dating app market, and why niche apps are having a moment
  • What people are actually looking for when they want a partner who games, and why being able to pretend together as adults is rarer than it should be
  • How the matching works, from the four games you are playing right now to unlimited favourites, board games and genres, with conversation starters built in
  • The technical challenge of designing gender identity properly, so it is not just man seeking man or man seeking woman
  • Why Gamily does not sell data, track users or run ads, and why that matters more when your users hold vulnerable identities
  • Where the app is now, why New York City is the current focus, and what it would take to reach Australia
  • Success stories so far, including a Valorant team and a queer streamer squad
  • The feedback that genuinely surprised him, and what it says about what people will trade for free
  • Why marketing turned out to be the hardest part, and the message that finally worked
Plus Kevin on EarthBound, The Binding of Isaac and Mario Kart, and a pile of shame that includes 80 hours of Elden Ring and 75 per cent of Clair Obscur: Expedition 33.

Gamily is available now in the US and Canada at gamilyapp.com, and on Instagram at @gamilyapp. 

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