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Cleanliness took on a new meaning during the pandemic.
With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market?
On this episode of Brand-side, we sit down with Gerardo Mellado, Brand Director at Clean Cult to discuss the company’s branding strategies and their mission.
What we talked about:

Cleancult’s recent rebrand
How to maintain customers
Educating the community as a CPG brand

Check out these resources we mentioned during the podcast:

https://www.linkedin.com/in/gerardomelladovisualdesign/
https://www.cleancult.com/

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.Listening on a desktop & can’t see the links? Just search for [Brand-side] in your favorite podcast player.
Cleanliness took on a new meaning during the pandemic. With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market? On this episode of Brand-side, we sit down with Gerardo Mellado, Brand Director at Clean Cult to discuss the company’s branding strategies and their mission. What we talked about: Cleancult’s recent rebrand How to maintain customers Educating the community as a CPG brand Check out these resources we mentioned during the podcast: https://www.linkedin.com/in/gerardomelladovisualdesign/ https://www.cleancult.com/ Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.Listening on a desktop & can’t see the links? Just search for [Brand-side] in your favorite podcast player. read more read less

2 years ago