Marketing is a human driven mission, not a money-making endeavor. When you start by treating customers like humans, you will get better results not only for your company, but more importantly, for your customers as well.  Kristy Krueger is the lead marketer for Revel, a healthcare technology company that helps people to take better care of themselves using technology. She sits down with me to share what she’s learned about customer experience dealing with customers who rely on her company’s mission to help them through their most difficult struggles.  Here are Kristy’s three marketing truths that can make you a better marketer today! Truth # 1: Live and breathe your brand promise. Truth 2: Treat Your customers like humans. Truth 3: Everyone in the company creates the customer experience.