It would be different to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign most likely wouldn’t have the ROI a brand would be looking for.  
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.  
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short 
Why building a digital persona is so important to marketing 
What roadblocks are in place for successful digital marketing 


More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/ 
Company Website: https://www.attentivemobile.com/ 
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier  


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