If you build it…they probably won’t come. 

So how do you make them? A key way to do that is by positioning yourself, and what you’ve built, differently. 

You’ve got to position yourself in a way that is unique and not easily duplicated. Make yourself the valuable commodity of the conversation and then, you have something of value that will bring people in. 

Hear our conversation with Justin Stoddart, Productivity Expert and Founder & CEO at Think Bigger:
Why the difference between doing and becoming is essential 
How to communicate with potential clients to quantify and demonstrate value
What it means to create an upstream business model 
Why solving problems not related to your business excels your business 



More information about Justin Stoddart and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/justinstoddart 
Company Website: https://justinstoddart.com/ 
Other Relevant Links: The Upstream Model 



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