How the greatest Italian tenor and the most renowned Italian publisher of musical scores made Italian opera known throughout the world.
* Did Caruso invent the record industry or the record industry invent Caruso?
* Gramophones and the global spreading of Italian opera
* How Giulio Ricordi, patron of Verdi and Puccini, became Italy’s leading musical publisher.
* The Ricordi designers, chromolithography and the birth of Italian advertising

For additional video contents and more information about the project, please visit the official webpage of the show at www.italianinnovators.com