Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.
Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.
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4 years ago
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