Innovation is a word that gets thrown a lot, but it can be tough to know just what steps to take to actually innovate. How do you know what works and what's more futile than trying to talk to a friend during the encore of a rock concert? Hussain Almossawi has always looked at ways to innovate while blurring the lines between storytelling, visual effects, and design. And it's led to creative opportunities with companies including Nike, Disney, Adidas, and ultimately, his own company, Almossawi Studios. Luckily, Hussain is here to bring us along for the ride thanks to his book The Innovator's Handbook: A Short Guide to Unleashing Your Creative Mindset. We're talking about how to deal with pushback, the time one of his designs almost got hit with a lawsuit, and ways to be more innovative. This episode is presented by MyLifeInABook.com. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save.