Today’s episode is a continuation of an exciting new series that we’re extremely proud to present. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions.

I answer an entrepreneur’s question about creating a new product line for added revenue and I distinguish when it’s better to invest in something that already exists. This episode ends with a recounting of all my greatest mentors and my beliefs on what will change - and forever stay the same - in marketing and sales. Enjoy.

00:30 - 03:30 - Identifying influencers and implementing a referral program
03:30 - 15:00 - Strategies of preeminence and transitioning
15:00 - 20:00 - A product-line as another revenue of income
20:00 - 25:30 - Investing in what’s already out there instead of creating something new
25:30 - 32:30 - Finding good leads through partnerships and how to frame your offer
32:30 - 36:00 - My greatest mentors
36:00 - What will change and what will always stay the same