Ep. 802 - Bryan Sperber (President, Phoenix Int. Raceway)
Aug 10, 2017 ·
30m 56s
Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports...
show more
Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town.
show less
Information
| Author | Tao of Sports Podcast |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
