Ep. 766 - Ian Taylor (Sr. Data Analyst, bigdog)
Apr 6, 2017 ·
26m 38s
Ian Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable...
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Ian Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial media methodology in order to create more ticket buyers. Taylor speaks about his work at bigdog, which helps Feld Entertainment's events in the UK; specifically brands such as Marvel Entertainment Live shows, toward new and consistent audiences. Twitter: @iantix
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