When does brand activism in the form of political rebellion make sense? When has it gone too far when Cheetos ads are politically active (satire of course but not too far off from reality!). In the latest episode Cheryl Metzger, director of strategy at Wire Stone in Chicago talks with Geoffrey Colon, communications designer at Microsoft about what makes sense for brands and how active (or inactive) they should be during tumultuous political times.

Follow us on Twitter @DisruptiveFM or participate in the conversation using hashtag #DisruptiveFM

http://DisruptiveFM.net