Secret answer on chicken-and-egg website conundrum "Always start with the supply side of the business. Consumers are fickle, if they go to the site and there isn't anything for them to look at, or no resources they care about, they might never return." Mark Britton, Founder, President and CEO of AVVO (pronounced ah-voh) is interviewed by David Cogan of Eliances Heroes show amfm, and syndicated online. Mark and David discussed the potential impact startups make in the community, "If you're not making something easier or better, what are you doing?" Mark said. He also said to feel the true power of AVVO, just go to the site and post a question. You'll receive answers back in moments. www.avvo.com