#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller

#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller

0 0 4 months ago
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What’s the most powerful tool in the world for captivating the human brain? It’s storytelling. As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling. So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. ... See More

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