Trends in Engaged Customer Communities
"The reality is that social networks are great for acquisition...They are great for reach, they are great for acquiring consumers you might not normally get," says our guest for this week. Join us as we have a discussion with Katy Keim of Lithium on Trends in Engaged Customer Communities.
Changing Face of Social Media
Social media is constantly in flux. New networks pop up, new catch phrases like "content marketing" , "email is dead" and "Social Graph". Trends come and go at the drop of a shoe.
Watch the hangout live here and get the links mentioned in the show at http://thefridayhangout.com
The Collaborative Economy
We’ve got a great show lined up this week with our guest Jeremiah Owyang talking about the implications of the disruption of collaborative ventures on the business status quo.
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.
Focus on Facebook with John Haydon
There have been so many changes of import at Facebook this month that we’ve decided to dedicate a show to it! Who better to bring on as a guest than John Haydon, Author of Facebook Marketing for Dummies, Chief Heretic and Pyrotechnician at Inbound Zombie and the man to whom non-profit and for-profit businesses alike have turned for help with Facebook over the years at CharityHowTo.com, JohnHaydon.com, MarketingProfs.com and the Huffington Post?
This week on the show we’ve got author and consultant Shel Israel, who is co-authoring a new book with Robert Scoble called “The Age of Context: How it Will Change Your Life & Work” due out in just a few weeks. We’ll talk with Shel about the concept of “Pinpoint Marketing”, the ability to avoid noise and send the right signals to the prospects you want to attract with an offer that is just what they’re looking for.
Consumer Advocacy and Social Media
How important is community and social media to a brand today? Join us this week with Lauren Harper, Community and Social Media Manager at Eloqua. We’ll be talking about how brands can use social media to nurture customers and create advocates for the brand.
Social Media and the C-Suite
How many C level execs do you know who actively use social media? Should they use social at all? What about the rest of the staff? Are they doing the best they can to support your digital marketing efforts?
This week we’ve got Amy Higgins on the show, content and social media manager for Concur SMB and a well respected digital media strategist. We’ll talk about encouraging the c-suite to embrace (or hey, at least understand) social media and it’s value and how to enable staff in general to become brand ambassadors through social media.
Global Content Strategies
How do you create content that reaches a global audience? What are the issues that come up? In this show we are talking with Val Swisher, Founder and CEO of Content Rules about how to approach, setup, and maintain global content and the nuts and bolts of creating global-ready content.
Collaborative Content Curation
This week’s show was supposed to be about collaborative blogging, but a snafoo lead to Adam Helweh and Janet Fouts discussing breaking news in digital marketing this week. We talked about the impact of hashtags on Facebook and the opportunities it will bring to the people who use Facebook as a part of their marketing arsenal and to people who previously didn’t know what a hashtag was or how it works.
Profit-Driven Digital Marketing
Why are you using digital marketing for your brand? Most people answer that question with “To generate income of course!” The thing is, most brands don’t have a clue how digital marketing works to bring them business! That’s why this week’s show with John McTigue is one you shouldn’t miss.
Who Are Your Buyers and Why Do You Care?
Understanding your buyer is key to sales, whether online or off-line. This week we are talking about identifying the personas of people who buy your product and how to market to them once you’ve figured that out. Clearly this week’s guest is a master at just that. Jason Keath is the Founder and CEO of Social Fresh, a social media education resource, where he curates some of the smartest voices in online marketing. Also on the show this week are Adam Helweh and Steve Farnsworth
Lead Gen and the Offer
This week we're talking with Howard J. Sewell, president of Spear Marketing Group (www.spearmarketing.com), a full-service demand generation agency. Get the links an show notes at http://thefridayhangout.com
Social Business? @ith Amber Naslund
Social business. Is it a buzzword? The future of marketing? A way to tailor your business to your customers? This week on http://thefridayhangout.com we're talking with social business strategist Amber Naslund. Amber is the Co-Founder and President of SideraWorks, along with Matt Ridings. SideraWorks a social business advisory firm, and focuses on helping companies adapt their internal culture and operations to the shift toward social business.
The Evolution of Community Management
This week on the show we have rockstar community strategist Connie Bensen to talk about how community management has changed over the last decade and where it's going. Learn more about the show at http://thefridayhangout.com
Your Real-Time Marketing Sucks
-- Shel Holtz On How To Do It Right!
We can trust our guest this week to tell it like it is, which always makes for a fun show doesn’t it? Shel Holtz, ABC, is principal of Holtz Communication + Technology. Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications.
Brand and Reputation Management
Brand and Reputation Management for the Small Biz- with THE Ken Cook
Most small companies don't have the luxury of hiring million dollar firms to help plan their branding and to protect or rebuild their reputation. That's when they turn to Reuter's Top 10 Small Business Expert on Twitter 2012 Ken Cook.
Ken is also Founding partner at Social Media Edge, a Blog Talk Radio show that is now in their 5th year of broadcasts. The show broadcasts every Tuesday at noon EST, and addresses using the Social Media tools, part of New Media, mainly for business purposes.
This week our panel is: Adam Helweh, Janet Fouts and Steve Farnsworth and we're looking forward to talking with Ken about the most recent news in social media, PR, marketing and of course, branding and reputation management.
Get the show notes and links at http://thefridayhangout.com
What's your brand- with Karen Kang
Do you know what you want your personal brand to be? Is you perception of it the same as those who see it? Mebbe so, mebbe not. This week on the show we’re talking with Karen Kang, a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding.
Karen was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.
Find Karen on Twitter, Linkedin and Google+ as well as on her blog, BrandingPays.com and while you’re there be sure to take her Branding Pyramid Quiz.
Mapping Content to the Funnel
Lots of people *think* they’re using content marketing effectively, but are they really getting the results they should be? This week we’ve got Michael Brenner on the show. Micheal’s blog, B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. We’ll talk with him about how to create and follow a methodology that helps drive the sales process. We’ll talk about how we do that with out clients and what works, what doesn’t, and how you can learn from our mistakes. See more shows on http://thefridayhangout.com
The Failure of Content Marketing
Content Marketing is the new buzzword isn’t it? But is it really all it’s cracked up to be? What is it? It certainly isn’t the “spray and pray” approach taken by some brands. Does context matter? How do you make sure the content you doput forth speaks to your target demographic? This week we’ll talk about this and more with Geoff Livingston, an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change.
Get the full show notes and links on http://thefridayhangout.com
Corporate social media management
We're talking with LaSandra Brill this week. LaSandra is part of the Global Marketing group at Cisco Systems where she shaped Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 and virtual technologies. Cisco systems is known for their generosity in supplying information on effective social media engagement.
Obviously creating and implementing a social media strategy for a corporation as large as Cisco entails a lot of organization and buy-in at several levels. We'll chat with LaSandra about how that works, gather some ideas and talk about where social media is going within the corporate environment.
Links mentioned in the show can be found at http://thefridayhangout.com