Location Based Marketing
Aaron Strout join us on The Friday Hangout to talk about what's next in Location Based Marketing.
The Changing Role of Agencies
We're excited to have Todd Defren on the show this week, CEO and co-founder of SHIFT Communications, recently named Small Agency of the Year by The Holmes Group. Join us and bring your questions about the future of PR.
Align Marketing W Business Goals
Andreas Ramos joins us this week to talk about using content marketing to align your marketing with your company’s business goals to meet top-line and bottom-line KPIs. Author of The Big Book of Content Marketing, Andreas is currently managing global SEO at Cisco, a well respected author of nine books on digital marketing and SEO.
Epic Content Marketing-Joe Pulizzi
Our guest this week is “the guy” behind Content Marketing. Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. He is the Founder at Content Marketing Institute (CMI), a true online resource for those interested in content marketing and brand storytelling. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer.
Content Marketing in Context
with Robert Scoble
Content Marketing Maturity Model
As content marketing has evolved it’s been through a lot of iterations. Who’s getting it right? Who can we learn from? Where is it going?
Our guest this week is an active thought leader in the digital marketing and public relations industry, he’s contributed to top industry publications such as Mashable and MarketingProfs. Sometimes referred to the person who got it right in terms of social media marketing.
Trends in Engaged Customer Communities
"The reality is that social networks are great for acquisition...They are great for reach, they are great for acquiring consumers you might not normally get," says our guest for this week. Join us as we have a discussion with Katy Keim of Lithium on Trends in Engaged Customer Communities.
Changing Face of Social Media
Social media is constantly in flux. New networks pop up, new catch phrases like "content marketing" , "email is dead" and "Social Graph". Trends come and go at the drop of a shoe.
Watch the hangout live here and get the links mentioned in the show at http://thefridayhangout.com
The Collaborative Economy
We’ve got a great show lined up this week with our guest Jeremiah Owyang talking about the implications of the disruption of collaborative ventures on the business status quo.
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.
Focus on Facebook with John Haydon
There have been so many changes of import at Facebook this month that we’ve decided to dedicate a show to it! Who better to bring on as a guest than John Haydon, Author of Facebook Marketing for Dummies, Chief Heretic and Pyrotechnician at Inbound Zombie and the man to whom non-profit and for-profit businesses alike have turned for help with Facebook over the years at CharityHowTo.com, JohnHaydon.com, MarketingProfs.com and the Huffington Post?
This week on the show we’ve got author and consultant Shel Israel, who is co-authoring a new book with Robert Scoble called “The Age of Context: How it Will Change Your Life & Work” due out in just a few weeks. We’ll talk with Shel about the concept of “Pinpoint Marketing”, the ability to avoid noise and send the right signals to the prospects you want to attract with an offer that is just what they’re looking for.
Consumer Advocacy and Social Media
How important is community and social media to a brand today? Join us this week with Lauren Harper, Community and Social Media Manager at Eloqua. We’ll be talking about how brands can use social media to nurture customers and create advocates for the brand.
Social Media and the C-Suite
How many C level execs do you know who actively use social media? Should they use social at all? What about the rest of the staff? Are they doing the best they can to support your digital marketing efforts?
This week we’ve got Amy Higgins on the show, content and social media manager for Concur SMB and a well respected digital media strategist. We’ll talk about encouraging the c-suite to embrace (or hey, at least understand) social media and it’s value and how to enable staff in general to become brand ambassadors through social media.
Global Content Strategies
How do you create content that reaches a global audience? What are the issues that come up? In this show we are talking with Val Swisher, Founder and CEO of Content Rules about how to approach, setup, and maintain global content and the nuts and bolts of creating global-ready content.
Collaborative Content Curation
This week’s show was supposed to be about collaborative blogging, but a snafoo lead to Adam Helweh and Janet Fouts discussing breaking news in digital marketing this week. We talked about the impact of hashtags on Facebook and the opportunities it will bring to the people who use Facebook as a part of their marketing arsenal and to people who previously didn’t know what a hashtag was or how it works.
Profit-Driven Digital Marketing
Why are you using digital marketing for your brand? Most people answer that question with “To generate income of course!” The thing is, most brands don’t have a clue how digital marketing works to bring them business! That’s why this week’s show with John McTigue is one you shouldn’t miss.
Who Are Your Buyers and Why Do You Care?
Understanding your buyer is key to sales, whether online or off-line. This week we are talking about identifying the personas of people who buy your product and how to market to them once you’ve figured that out. Clearly this week’s guest is a master at just that. Jason Keath is the Founder and CEO of Social Fresh, a social media education resource, where he curates some of the smartest voices in online marketing. Also on the show this week are Adam Helweh and Steve Farnsworth
Lead Gen and the Offer
This week we're talking with Howard J. Sewell, president of Spear Marketing Group (www.spearmarketing.com), a full-service demand generation agency. Get the links an show notes at http://thefridayhangout.com
Social Business? @ith Amber Naslund
Social business. Is it a buzzword? The future of marketing? A way to tailor your business to your customers? This week on http://thefridayhangout.com we're talking with social business strategist Amber Naslund. Amber is the Co-Founder and President of SideraWorks, along with Matt Ridings. SideraWorks a social business advisory firm, and focuses on helping companies adapt their internal culture and operations to the shift toward social business.
The Evolution of Community Management
This week on the show we have rockstar community strategist Connie Bensen to talk about how community management has changed over the last decade and where it's going. Learn more about the show at http://thefridayhangout.com