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The Expand2Web Podcast

  • Common Business Website Mistakes

    29 APR 2013 · In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University. I met Aaron while presenting at Local University in New York, and wanted to have him on the podcast to share some of his tips with you. In the podcast, Aaron and I talk about the common mistakes that we see businesses making with their websites that severely limits their success online. Aaron then goes on to describe what he considers the four pillars of a great website.
    41m 28s
  • Why Content Is King!

    17 APR 2013 · In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how she started out as a writer in 3rd grade. She later went on to become a language arts teacher. Then two years ago she sailed around the world with her family, left her teaching job, and started her own business on the web (using the SmallBiz Theme I’m proud to say!). Jennifer shares some awesome tips for any business owner or internet marketer in this interview.
    30m 24s
  • 7 Habits of Highly Effective Websites

    24 MAR 2013 · We spend so much time trying to get our websites and businesses to rank in the Google and Bing search results. But what happens when someone actually clicks through and comes to your website? Can your website get the deal done? Can it meet the goals that you have for it? That’s what I want to talk about in this podcast session. At Expand2Web we work with thousands of businesses both directly and indirectly because we sell the SmallBiz WordPress Theme. There are a few things that I’ve seen that work really well – over and over again. In this podcast we’re going to dig into that and share the elements that make a website successful and productive. I’ll share seven key characteristics of websites that get results, and give you some practical tips for improving your website.
    24m 40s
  • WordPress Plugins: Blessing or Curse?

    20 FEB 2013 · I get a ton of questions about WordPress Plugins, and with good reason. Plugins allow WordPress users to add exciting new functionality to their blogs and websites. Plugins are also recognized as the primary “weakness” of the WordPress ecosystem, to the point that some experts argue that you should not use them at all. Personally, I think they are OK as long as you limit your use of them, and use them correctly. In this podcast, I’ll share some of my favorite plugins, and also five important tips on how to use plugins to extend the functionality of your site safely.
    15m 22s
  • Making Money With Affiliate Marketing

    6 FEB 2013 · The Expand2Web Podcast Session 13: Getting Started With Affiliate Marketing. In this session of the Expand2Web Podcast, I’m joined by special guest James Martell. James Martell has been a full-time affiliate marketer since 1999 and has been successfully teaching other to do the same since 2001. He is a sought after speaker at industry events and the host of the first and longest running podcast in the affiliate marketing industry … the “Affiliate Buzz” since 2003. James is the founder of The School of Internet Marketing where he hosts the affiliate marketer’s bootcamp. He lives with his wife and four children in a seaside suburb of Vancouver on Canada’s west coast. James is a good friend of mine, and really helped me get my start online. In this interview we go into the details of affiliate marketing. James provides some specific examples, and even a few “secrets” to getting started and making money with affiliate marketing. I really think you’ll enjoy this podcast! In This Podcast You’ll Learn About: - What is affiliate marketing? - Who are the players in the industry? - How long does it take to build a website? - How long does it take to make money? - What types of advertisers are involved? - Benefits of affiliate marketing (from affiliate point of view) - How many sites should I build?
    48m 59s

This podcast is designed to help you get your business online and be successful. Many of my listeners are small business owners and the consultants who help them build their...

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This podcast is designed to help you get your business online and be successful.

Many of my listeners are small business owners and the consultants who help them build their business websites.

Knowledge is power. And each week I’ll be doing interviews with experts in local search, website design, and small business owners to bring their experience and knowledge direct to you.

Podcast Interview Topics:

- Build Your Website In a Weekend (using WordPress to build your website)

- Mobile First:

- Getting Top Google Rankings in your area

- How should offline businesses use Twitter and Facebook for their business?

- How to use video to improve your search rankings and engage your customers

- How to build a steady stream of referrals and positive reviews online.

- What to do if you get a bad review

- How to use an email newsletter to stay in touch with your customers and build repeat business

Small business success stories (offline businesses who are winning online)

And many, many more…

I’m interviewing local search experts who know the cutting edge tips and tricks for getting great local search results.

I’m also interviewing small business owners who are leveraging social media sites like Facebook and Twitter, and have figured out how to turn their website into a way to attract new customers to their offline business.
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Author Don Campbell
Categories Technology
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