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Channeling Your Inner P.T. Barnum, #2
This week we continue our discussion of P.T. Barnum's 1880 book "The Art of Money Getting," and how it relates to today's business owners. Our discussion focuses on motivation, perseverance, and use of available tools.
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Channeling Your Inner P.T. Barum, Part 1
P.T. Barnum was a famous American showman, and is credited for founding what is now known as the Ringling Bros. and Barnum & Bailey Circus. What you may not know is that he was also known as the "Shakespeare of Advertising," and his 1880 book "The Art of Money Getting" is as pertinent for today's business owners as it was the day he penned it.
This week Traci takes a look at three of the 20+ points he makes in this book, and details how we could all benefit from channeling our inner P.T. Barnum.
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Truth in Advertising: I'll Drink to That
Traci shares her thoughts on why a recent "innovation" from Molson Coors was likely inspired by a drunken frat party, and why folks looking for refunds from the recent Sketchers FTC ruling should get a mandatory thump on the head before they collect their check.
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Is Your Marketing a Pain in the Neck?
Sometimes marketing can be a pain in the neck. But what about when your satisfied customers, your RAVING FANS do the marketing for you? Traci shares the story of three chiropractors, and how customer-focused marketing impacted their businesses.
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Ep. 50 – Local Listings vs Running Man
Are you marketing like the Running Man? The Running Man is a street dance that originated in the 80s, and is supposed to simulate running. That may be well and good for getting down with your bad self on the dance floor, but when we're talking about business, that's simply no way to roll.
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Ep. 49 – Why Put 'Em All in One Basket?
All the stores are filled with pastel bunnies, eggs and jelly beans — all that sugary goodness reminds Traci of a funny story of the surprising lengths she'll go to in order to protect her chocolate stash.
Whether we're talking chocolate eggs or revenue streams, putting all of our eggs in one basket is never a good idea. This week Traci shares a couple of methods for increasing our revenue without putting a strain on your workload.
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Ep. 48 - Social Media Gone to the Dogs?
Is it possible that social media has gone to the dogs — and if so, would that really be a bad thing? This week, Traci invites you to "paws" to consider why more than a few self-appointed social media gurus could learn a thing or two from the family pooch.
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Ep. 47 – Being Water-Cooler Worthy
Companies strive to create that unique message that has the combination of a compelling call to action, and that certain "extra" that makes you remember it long after you've flicked the channel, or returned to your favorite program. It's the elements that make you want to ask your friends and coworkers about it the next day...that "water cooler factor."
Social media takes the concept of water cooler discussion to an entirely new level. This week Traci shares some tips to help create more water cooler worthy brands and promotions. You won't want to miss out on the recent example she ran across that illustrates the water-cooler effect in action!
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Ep. 46 - Soda Savvy & Diaper Dilemma
Dirty diapers and soda fountains seem like an unlikely pairing -- unless you are looking for the perfect fodder for an illustration in market research and effective branding. Traci shares two big name examples, as well as how one scored big while the other went horribly wrong.
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Ep. 45 - Facebook Timeline for Business
Facebook is rolling out the Timeline page design for all Fan Pages on March 30th. Traci shares the pros and cons of this announcement, and offers some pointers to making the most of the new features to position your business and brand on Facebook.
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Ep. 44 - Protecting Your Business Assets
Traci shares the surprising story of how an unexpected home invader inspired this week’s show. She also shares some helpful resources for protecting customer payment information, your website, and your intellectual property.
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Ep. 43 - Create Prospect Touchpoints
We continue our discussion on building authority status this week by increasing the touchpoints within our marketing funnel. Traci details a simple method of introducing your knowledge to prospects, and issues a challenge to NM listeners to create and share one of these marketing pieces with the NM community.
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Ep. 42 – Respect My Authority – Part One
In this first of a two-part series, Traci explains the difference between expert and authority status, and shares some helpful tips for building your own authority status on the web.
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Ep. 41 - Incentives for Brand & Loyalty
Incentivizing customers isn't some radically new idea, but small businesses rarely take advantage of this concept. Perhaps they are not aware of how to implement such a program, or simply aren’t convinced it will work. The reality is that small businesses may actually be better equipped to implement these programs, and can begin to see real benefits in fairly short order.
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Ep. 40 - What are the Gurus Feeding You?
Before you part with your hard-earned cash, I encourage you to weigh out the nutrition from the nougat. A bit of due diligence in the short term will prevent buyer's remorse later.
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Ep. 39 – Jock Strap = Better Marketer?
Traci shares an embarrassing (and true!) story from her early work experience that made her a better marketer. Find out how a stint selling sporting goods at JC Penney made an indelible mark on your host.
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Ep. 38 – Making Your Business Shine
As small business owners, we wear lots of hats - and some are more welcome than others. Crafting creative and compelling copy is no small feat! Luckily, there's folks like Monette Satterfield that can come to our rescue when we need help.
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Ep. 37 – Niche Research & Success
What do old sneakers, Reese's® Cups and niche marketing have in common? You might just be surprised at the answer. Traci tackles the question of whether standing-room only niche markets are something you should jump on, or whether you should avoid them like a 70's leisure suit.
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Ep. 36 – Diet Resolutions for Business
The recent onslaught of "diet resolution" commercials got me to thinking - what if we applied the concept of diet resolutions to our businesses? What impact would eliminating all those "empty calories" and time-suckers have on our bottom line?
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Ep. 35 - Can We Still Be Friends?
As we wrap up our first season here on the Neanderthal Marketing Radio Show, Traci bids her friend and caveman co-host Mike Klassen a fond farewell, as he moves on to tackle new and exciting ventures within the direct market design niche.
