2 SEP 2022 · The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off. Shawn will also share ideas for building conversations with social content for brands of every size.

25 AUG 2022 · If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about your adtech and CRM. Finally, he shares his favorite mantra (big businesses are missing tech, and small businesses are missing process) and offers smart advice you can follow to up your game.

19 AUG 2022 · How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In episode #479, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.

11 AUG 2022 · How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Chief Product Officer at Meesho, the Softbank-backed online reselling platform that enables anyone to start a business without investment. Kirti also shares how you can keep the shopper experience simple and memorable by knowing where to place visual cues and when to deliver push notifications to clinch the sale.

4 AUG 2022 · Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce. (Watch out for part 2, where we talk about effective push notifications and how to deliver shopping experiences that are off the charts.)

29 JUL 2022 · With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and what marketers should be doing to make their ads drive consumer connection and conversion.

21 JUL 2022 · VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth.

14 JUL 2022 · You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website.

7 JUL 2022 · Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off.

30 JUN 2022 · Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record and how using this framework any app can launch and scale their app and, more importantly, keep users coming back.