Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure.  In this episode, you'll learn: - How to figure out if you should bill for time, value or something else - How to figure out if you should be considering retainers, project based fees or something else - How to figure out if you should be changing your pricing model and when as your agency and services mature - What the Pricing Quadrant is and how to use it You can find Marcel at https://www.spreaker.com/parakeeto.com and on socials: https://www.linkedin.com/in/marcelpetitpas/ Check out Marcel's https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=Inbound+Back+Office If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of https://sparklaunch.media/, a digital marketing agency that helps businesses turn their website into scaleable sales engines. In this episode you'll learn: - The simple key to doing great SEO - Tactics to avoid and why - How different search engines differ for SEO - How to talk to clients about the long-game approach to SEO Get Ryan's guide, Is https://sparklaunch.media/is-seo-worth-it-risk-roi-alternatives/ You can find Ryan at https://www.sparklaunch.media and on socials: https://www.linkedin.com/in/wryanwhitfield/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this episode is Michael Wark, CEO of Timeline, holds the key.  Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond.  Michael outlines the key laws of agency growth to catapult you to maximum growth. In this episode, you'll learn: - Why mindset is the first thing you need to consider - How hiring the right team members is a huge key to growth - How growing too fast can kill your agency - How being future-minded will serve you well You can find Michael at https://trimline.co/ and on socials: https://www.linkedin.com/in/michael-wark-18627628/ Check out Michael's book https://www.google.com/url?q=https://jo.my/qr/trimline-growth&sa=D&source=calendar&usd=2&usg=AOvVaw1EC0Au2rNDwz_BObg_OzMR If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies. In this episode, you'll discover: - What types of companies Account Based Marketing is for - The benefits of Account Based Marketing - How to identify the accounts you want to market to - How to start using Account Based Marketing You can find Mike at https://www.napierb2b.com and on https://www.linkedin.com/in/mikemaynard/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients. David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes. In this episode, you'll learn: - What makes enterprise clients different than other types of clients - How to navigate the sometimes complex waters of workign with enterprise clients - The good, the bad, and the ugly of when employees of enterprise clients turnover - Best practices for forging long-term relationships with enterprise clients You can find David at https://www.interactually.com/ and on socials: https://www.linkedin.com/in/davidveldt/  https://twitter.com/DavidVeldt  https://www.instagram.com/davidveldt/  If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing. In this episode you'll discover: - Where we are with AI in Marketing today - Where AI is heading - What the benefits (and the dangers) of AI are - Best practices for getting the most out of AI You can find Matthew at: https://www.linkedin.com/in/matthewsilv/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills. Emily covers: - The impact difference in marketing messaging types - Understanding how human emotions play a role in purchasing decisions - Empathetic marketing framework - How to prove through data that empathy works You can find Emily at https://branchandbramble.com and on socials: https://www.linkedin.com/in/emilylyman/ Get her free https://www.branchandbramble.com/empathetic-marketing If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams. Carolina covers: - Utilizing an experimental mindset in business growth. (7:17) - Prioritizing marketing efforts for growth. (16:17) - Marketing funnel optimization and experimentation. (21:43) - Systematizing experimentation for marketing agencies. (27:30) You can find Carolina at https://www.lovegoodstudio.com/ and on socials: https://linkedin.com/in/carolinafowler/ https://instagram.com/lovegood_studio Grab your freebie https://lovegoodstudio.com/freebie! If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets. Moustafa covers: - Systems and documentation are crucial for a successful business, especially in sales processes - Writing down processes and creating SOPs help identify problems and improve efficiency, in particular in handoffs from team to team - Improving systems has a guaranteed ROI that is more reliable than other strategies - The importance of having internal and external processes to define automated and manual tasks associate with sales stages - Good processes lead to great client experiences which leads to more referrals early on You can find Moustafa at https://pushanalytics.com/ and on socials: https://www.linkedin.com/in/moustafa-m-71909456/ https://www.facebook.com/PushAnalytics/ https://www.instagram.com/push.analytics/ https://twitter.com/AnalyticsPush Get your FREE coaching session: https://pushanalytics.com/coffeecoaching If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine. Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights. In this episode, you'll learn: - The benefits of specializing vs being a generalist - How long it takes to become a deeply specialized agency - How to identify the best vertical for your agency - The 5 steps to taking your agency from generalist to vertical market specialist You can find Corey at https://www.anyonenoteveryone.com and on socials: https://www.linkedin.com/in/coreyquinn If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!