n the context of search engine optimisation, many people equate an optimized site to a site with impressive search engine rankings. Sprinkle a little fairy dust over here and waive the magic wand over there and wallah… a magnificent dish of first page rankings for the Internet’s most competitive keyword terms.
The fact is, if you think you are going to achieve rankings for competitive Google Keyword Terms simply by adding a few keywords to your website, you need to pinch yourself because you’re dreaming. Perform a search for your primary keyword terms and you will see a descending list, several pages deep of websites that have been “optimized” with varying degrees of success. The key is to understand the factors that differentiate those that rank on the first page from those that don’t.
Like its analog predecessor, the role of emarketing in emerging Small Business cannot be denied. But while no one disputes the role of conventional marketing practices and channels in the eventual success of traditional business, companies and entrepreneurs are still groping for ways to make emarketing pay off as they seek to understand the potentials and limitations of these new approaches.
eMarketing Electronic marketing ( emarketing ) applies tried and tested marketing principles using new and emerging information and telecommunications technologies. When we talk about these new technologies, we really often refer to the Internet and all the tools and devices that allow people to keep in touch with each other over this huge global network. In most instances, the term “emarketing” may be considered synonymous to “Internet marketing”, “online marketing”, or even “digital marketing.”
To put it plainly and simply then, just think of emarketing as using the Internet to sell something.
Listen to the interview to change your mind on this......
"Cold Calling Success may seem like an unusual topic to write about today.
There is much chat about how the whole sales process has changed because the buyer is now more educated & so cold calling tips are outdated & old fashioned. To make a cold call is simply going to irritate or even worse alienate your prospective clients.
There is even a product on the market called Never Cold Call Again that consistently babbles about how cold calling success is impossible & if you make a cold call you’re a dinosaur & a freak!
How sales managers that insist you cold call have no idea of what is happening in today’s world. There may be some element of truth in this particularly if they don’t understand digital communications – these are at the extremes of experience though.
My favourite email headline from this product is “cold calling is for morons” surely a moron is someone who discounts any method that can bring you success?"
To read the full blog post
Today we are very lucky to be talking to Lee Schissler of CarillionUSA.com. Lee is the managing director of Carillion USA
Webinar is the shortened form of web based seminar which could be anything from a seminar, lecture, workshop or a presentation. Webinars are:
• a means to exchange ideas, thoughts and information at almost real time.
• a very effective mode of sharing information to remote locations over the internet.
• different from television in the terms that on television, one sided flow of information or data (to be precise) is allowed.
Webinars allow you to interact with other members or public over the internet in a large number. Interaction of these people or the participants of the webinar are just like the participants in a seminar where a participant asks a question from the presenter or the lecturer.
Video conferencing is more or less the same thing, but it allows only a small number or group of people to communicate at the same time. Webinars on the other hand, allow a larger public to communicate effectively, but it does come with the additional cost of software and hardware capability requirements.
Participants need to have PCs or laptops with working high speed internet connections as the basic hardware requirement to participate in the webinars. They also need to have the same software as the one with the presenter, which can be easily downloaded from the internet or may be provided by the presenting authority or organization.
A number of people feel that the webinars are only a one way mode of communication and they discourage participation from the people. However, the one way presentations or lectures are more appropriately called webcasts. As far as the quality of communication or interaction is concerned, many presenters include question and answer or polling sessions in between or at the end of the webinar to improve the participation. While the IP/TCP is a basic requirement for a webinar VoIP is not and hence the question and answer or polling session must be preferred in the text form.
Innovation forms an important component in almost every other form of business to keep it going. Webinars also require new and innovative models to keep the general public interested in participating and thus making it a success. Webinars are performed over VoIP, which is voice based communication, almost inevitably to improve the level of communication among the participants.
Webinars must offer the opportunity to the participants to interact with each other in order to keep the webinar going and turn it into more of a professional meeting rather than a lecture which could have been done via video recording itself.