http://www.spreaker.com/show/audio_marketing_tipsenManagement© Mike Russellhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a0fa15a3584c0db101c959a88f93800e.jpghttp://www.spreaker.com/show/audio_marketing_tipsTue, 08 Aug 2023 12:25:02 +0000Mike RussellMike Russellmike@mrc.fmAudio marketing tips that will help you promote your audio.cleanepisodichttps://www.spreaker.com/user/mikerussell/always_tweet_show_guests_mentionshttps://api.spreaker.com/episode/2360497Fri, 15 Mar 2013 17:52:35 +0000Mike RussellWhen you have a guest on your show or mention a product, brand, or person be sure to tweet it out afterwards. Sharing your content with others that you feature in it will be sure to attract them to retweet it and open you up to a wider audience.69podcast guests,retweet,tweetcleanfullhttps://www.spreaker.com/user/mikerussell/reshare_your_best_audio_gain_listeners
I recommend Buffer app to help you schedule tweets at intervals you choose on Twitter: http://jngl.es/buffer]]>https://api.spreaker.com/episode/2350957Wed, 13 Mar 2013 18:09:34 +0000Mike RussellReuse and recycle your best content. Look at your statistics - I use Spreaker to distribute this podcast - Spreaker statistics are awesome! You can see popular episodes and your most listened to shows. Retweet, like and share your audio again on...
I recommend Buffer app to help you schedule tweets at intervals you choose on Twitter: http://jngl.es/buffer]]>83recycle content,reshare audio,spreaker statisticscleanfullhttps://www.spreaker.com/user/mikerussell/forums_great_content_for_a_radio_showhttp://jngl.es/mrreader]]>https://api.spreaker.com/episode/2332072Sat, 09 Mar 2013 22:02:35 +0000Mike RussellFind forums online that match your passion, join them, contribute and learn about new topics that you can talk about during your online radio show. I'm a big fan of Adobe Audition and subscribe to many online discussion forums to learn more about it....http://jngl.es/mrreader]]>83forums,mr. reader,rss feedscleanfullhttps://www.spreaker.com/user/mikerussell/is_2013_the_year_of_social_audio
Startups Bet Audio Is the Next Frontier for Social Media: http://mashable.com/2013/03/06/dubbler-eevzdrop/
Dubbler: http://dblr.me/s/Q7QhH]]>https://api.spreaker.com/episode/2318578Thu, 07 Mar 2013 13:20:51 +0000Mike RussellAudio could be the next frontier for social media. We already have Instagram to help us share photos and Vine for video but how about short, timely social audio clips? An article on Mashable suggests Dubbler and Eevzdrop could change the landscape of...
Startups Bet Audio Is the Next Frontier for Social Media: http://mashable.com/2013/03/06/dubbler-eevzdrop/
Dubbler: http://dblr.me/s/Q7QhH]]>83dubbler,eevzdrop,social audiocleanfullhttps://www.spreaker.com/user/mikerussell/get_more_listeners_by_anwering_questions
Some of the most successful podcasts I've done have been answers to listener questions like 'how do a make a great radio demo?' http://jngl.es/mrc034 or 'how can I make my voice sound better?' http://jngl.es/mrc003

Record your thoughts in a note taking app such as Evernote: http://jngl.es/evernote

Discovering the Community: Mike Russell: http://blog.spreaker.com/blog/2013/03/05/discovering-the-community-mike-russell/ - I've been interviewed on the Spreaker Blog. Thanks to Anna Piazza and the team at Spreaker. You all do a great job!]]>https://api.spreaker.com/episode/2309084Tue, 05 Mar 2013 14:22:38 +0000Mike RussellWhat can you do to get more listeners to you radio show? Answer listener questions. It's the best way to tap into the zeitgeist of your listeners and attract more ears to your message. Is there a pattern in your inbox or do you get asked the same...
Some of the most successful podcasts I've done have been answers to listener questions like 'how do a make a great radio demo?' http://jngl.es/mrc034 or 'how can I make my voice sound better?' http://jngl.es/mrc003

Record your thoughts in a note taking app such as Evernote: http://jngl.es/evernote

Discovering the Community: Mike Russell: http://blog.spreaker.com/blog/2013/03/05/discovering-the-community-mike-russell/ - I've been interviewed on the Spreaker Blog. Thanks to Anna Piazza and the team at Spreaker. You all do a great job!]]>92answer frequently asked question,how to get more listeners,record a short podcastcleanfullhttps://www.spreaker.com/user/mikerussell/portable_recorders_audio_on_the_move
Roland R-05: http://jngl.es/r05
Blue Microphone Mikey: http://jngl.es/mikey]]>https://api.spreaker.com/episode/2298294Sun, 03 Mar 2013 07:09:44 +0000Mike RussellPortable recorders like the Roland R-05 or Blue Microphone Mikey can be used to record people on the go that you may bump into. You never know who you'll meet when out and about or at a convention. Celebrities, authorities on your subject or a...
Roland R-05: http://jngl.es/r05
Blue Microphone Mikey: http://jngl.es/mikey]]>67mikey,portable recorders,roland r-05cleanfullhttps://www.spreaker.com/user/mikerussell/back_up_your_audio_to_the_cloud
Amazon S3: http://aws.amazon.com/s3
Amazon Glacier: http://aws.amazon.com/glacier]]>https://api.spreaker.com/episode/2287502Fri, 01 Mar 2013 07:03:24 +0000Mike RussellDo you create megabytes, gigabytes or even terabytes of audio and have no idea where to store it? Audio storage can be a problem especially if you like to record in the highest quality .wav file. A solution I can advise is to back up your audio to the...
Amazon S3: http://aws.amazon.com/s3
Amazon Glacier: http://aws.amazon.com/glacier]]>81amazon glacier,amazon s3,audio backupcleanfullhttps://www.spreaker.com/user/mikerussell/google_sign_in_great_for_podcasters
How To Share A Podcast On Google+: http://www.musicradiocreative.com/jingles/how-to-share-a-podcast-on-google/

Introducing Google+ Sign-In: http://googledevelopers.blogspot.co.uk/2013/02/introducing-google-sign-in-simple-and.html]]>https://api.spreaker.com/episode/2279810Wed, 27 Feb 2013 18:48:20 +0000Mike RussellThe brand new Google+ sign-in for apps and website is exciting. I think it's a big deal for podcasters. You can now share stuff from apps and websites to your Google+ stream along with a big button. One of these buttons is titled 'LISTEN'. Two audio...
How To Share A Podcast On Google+: http://www.musicradiocreative.com/jingles/how-to-share-a-podcast-on-google/

Introducing Google+ Sign-In: http://googledevelopers.blogspot.co.uk/2013/02/introducing-google-sign-in-simple-and.html]]>119google listen button,google+ sign in,podcasting on google+cleanfullhttps://www.spreaker.com/user/mikerussell/transcribe_audio_reach_a_wider_audience
My Adobe Audition Tutorial (with multiple language captions): http://youtu.be/hlKzx7ol_-o
YouTube Caption Translation: http://youtubecreator.blogspot.co.uk/2013/02/get-your-youtube-video-captions.html]]>https://api.spreaker.com/episode/2269046Mon, 25 Feb 2013 14:43:47 +0000Mike RussellTranscribing your audio can help to increase the audience that discover your content. People learn in different ways - some read, some listen and others watch. YouTube allows you to upload your own transcription documents and will sync the writing...
My Adobe Audition Tutorial (with multiple language captions): http://youtu.be/hlKzx7ol_-o
YouTube Caption Translation: http://youtubecreator.blogspot.co.uk/2013/02/get-your-youtube-video-captions.html]]>112transcribe audio,transcription,translate audiocleanfullhttps://www.spreaker.com/user/mikerussell/how_to_shorten_web_urls_for_audio
It's easy to register short domain names such as .fm and .co using a domain registrar such as GoDaddy: http://jngl.es/godaddy

Plugins I recommend that will allow you to redirect your short web addresses include Pretty Link Lite and YOURLS.

Pretty Link Lite: http://wordpress.org/extend/plugins/pretty-link/
YOURLS: http://yourls.org/

Remember to say any web address that you'd like your listener to remember at least twice.]]>https://api.spreaker.com/episode/2258338Sat, 23 Feb 2013 16:04:47 +0000Mike RussellHow can you make sure your web address is remembered when you read it out? Get a short URL. A web address that's easy to say and easy to remember. It's easy to register short domain names such as .fm and .co using a domain registrar such as GoDaddy:...
It's easy to register short domain names such as .fm and .co using a domain registrar such as GoDaddy: http://jngl.es/godaddy

Plugins I recommend that will allow you to redirect your short web addresses include Pretty Link Lite and YOURLS.

Pretty Link Lite: http://wordpress.org/extend/plugins/pretty-link/
YOURLS: http://yourls.org/

Remember to say any web address that you'd like your listener to remember at least twice.]]>96pretty link,short urls,yourlscleanfullhttps://www.spreaker.com/user/mikerussell/how_to_make_an_audio_book
Audiobook Creation Exchange (ACX): http://www.acx.com
Get your book transformed into an audio book at: http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2247476Thu, 21 Feb 2013 16:32:26 +0000Mike RussellAmazon platform ACX can turn your book, if you're a published author, into an audio book. It means your audio book can be distributed through Amazon, iTunes and Audible. It's really easy to sign up and use but at present you need to be resident in the...
Audiobook Creation Exchange (ACX): http://www.acx.com
Get your book transformed into an audio book at: http://www.musicradiocreative.com]]>89audio book,audiobooks,create an audio bookcleanfullhttps://www.spreaker.com/user/mikerussell/slideshare_audio_to_create_a_slidecasthttp://www.slideshare.net/musicradiocreative/podcast-intros-pro-podcast-intros-attract-more-listeners - had 25 views in the first hour! Not only can you share presentations but you can record a Slidecast. Which allows you to record audio to match with your presentation slides!

SlideShare : Slidecasts: http://help.slideshare.com/forums/326091-Slidecasts]]>https://api.spreaker.com/episode/2236444Tue, 19 Feb 2013 14:18:42 +0000Mike RussellSlideShare is a fantastic platform that allows you to upload PowerPoint presentations, Word docs, Adobe PDF files and even Keynote stuff (with a little converting to PDF!) I've uploaded a couple of presentations so far and seen an amazing amount of...http://www.slideshare.net/musicradiocreative/podcast-intros-pro-podcast-intros-attract-more-listeners - had 25 views in the first hour! Not only can you share presentations but you can record a Slidecast. Which allows you to record audio to match with your presentation slides!

SlideShare : Slidecasts: http://help.slideshare.com/forums/326091-Slidecasts]]>79presentation,slidecast,slidesharecleanfullhttps://www.spreaker.com/user/mikerussell/pinterest_for_audio_using_soundcloud
Oh So Pinteresting Podcast: http://www.ohsopinteresting.com/category/podcast/
SoundCloud Unmutes Pinterest: http://blog.soundcloud.com/2012/06/20/soundcloud-unmutes-pinterest/]]>https://api.spreaker.com/episode/2226123Sun, 17 Feb 2013 14:56:33 +0000Mike RussellPinterest, the growing social network, can be used to get your sounds heard. There was a blog about this in 2012 when Pinterest announced they were unmuting the web. If you want your sounds to be heard on Pinterest you need to use SoundCloud. Make...
Oh So Pinteresting Podcast: http://www.ohsopinteresting.com/category/podcast/
SoundCloud Unmutes Pinterest: http://blog.soundcloud.com/2012/06/20/soundcloud-unmutes-pinterest/]]>94pin a sound,pin audio,pinterest,soundcloudcleanfullhttps://www.spreaker.com/user/mikerussell/embed_urls_in_audio_using_chirp_iohttp://jngl.es/chirp
* It's like a social network for audio.
* It generates a tweeting noise that allows you to share a web URL, image or short text.
* You could embed audio into your podcast at the end to create a subscribe link.
* Just hold your phone up to the audio source with the app open to use it.
* I made a YouTube video about Chirp.io jingles here: http://youtu.be/hh5jayN8OPI

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2214321Fri, 15 Feb 2013 11:38:00 +0000Mike Russell* An app launched last year called chirp.io: http://jngl.es/chirp * It's like a social network for audio. * It generates a tweeting noise that allows you to share a web URL, image or short text. * You could embed audio into your podcast at the end to...http://jngl.es/chirp
* It's like a social network for audio.
* It generates a tweeting noise that allows you to share a web URL, image or short text.
* You could embed audio into your podcast at the end to create a subscribe link.
* Just hold your phone up to the audio source with the app open to use it.
* I made a YouTube video about Chirp.io jingles here: http://youtu.be/hh5jayN8OPI

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>87chirp.io,share using audio,social audiocleanfullhttps://www.spreaker.com/user/mikerussell/world_radio_day_the_power_of_radio* A celebration of the positive impact radio can have on people around the world.
* "The humble wireless is an increasingly useful tool in improving health and education among some of the most disadvantaged and isolated communities in the world today." (Metro: http://metro.co.uk/2013/02/13/3445638-3445638/ )
* Do something to help spread the word about World Radio Day.
* 1 billion people in the world today still don't have access to radio (Official World Radio Day website: http://www.worldradioday.org/ )]]>https://api.spreaker.com/episode/2203595Wed, 13 Feb 2013 10:07:06 +0000Mike Russell* Today is World Radio Day - #worldradioday * A celebration of the positive impact radio can have on people around the world. * "The humble wireless is an increasingly useful tool in improving health and education among some of the most disadvantaged...* A celebration of the positive impact radio can have on people around the world.
* "The humble wireless is an increasingly useful tool in improving health and education among some of the most disadvantaged and isolated communities in the world today." (Metro: http://metro.co.uk/2013/02/13/3445638-3445638/ )
* Do something to help spread the word about World Radio Day.
* 1 billion people in the world today still don't have access to radio (Official World Radio Day website: http://www.worldradioday.org/ )]]>83power of radio,wireless,world radio daycleanfullhttps://www.spreaker.com/user/mikerussell/vine_app_from_twitter_to_promote_audiohttp://jngl.es/vineapp
* Use it to record 6 seconds of you podcasting or playing with your mixing desk.
* Many Vine video clips were created over the weekend of The Grammys, Fashion Week and US snowstorm.
* There are plenty of eyeballs on this new viral video sharing platform use it to promote your audio!

Vine clip to promote radio jingles: http://vine.co/v/bJAErZvb6An

Vines Sprout Throughout The Grammys, Fashion Week and Even a Snowstorm: http://simplymeasured.com/blog/2013/02/11/vines-sprout-throughout-the-grammys-fashion-week-and-even-a-snowstorm/

Get the Vine app here: http://jngl.es/vineapp]]>https://api.spreaker.com/episode/2198848Tue, 12 Feb 2013 12:58:24 +0000Mike Russell* The Vine App from Twitter is growing - http://jngl.es/vineapp * Use it to record 6 seconds of you podcasting or playing with your mixing desk. * Many Vine video clips were created over the weekend of The Grammys, Fashion Week and US snowstorm. *...http://jngl.es/vineapp
* Use it to record 6 seconds of you podcasting or playing with your mixing desk.
* Many Vine video clips were created over the weekend of The Grammys, Fashion Week and US snowstorm.
* There are plenty of eyeballs on this new viral video sharing platform use it to promote your audio!

Vine clip to promote radio jingles: http://vine.co/v/bJAErZvb6An

Vines Sprout Throughout The Grammys, Fashion Week and Even a Snowstorm: http://simplymeasured.com/blog/2013/02/11/vines-sprout-throughout-the-grammys-fashion-week-and-even-a-snowstorm/

Get the Vine app here: http://jngl.es/vineapp]]>60twitter,video sharing,vine appcleanfullhttps://www.spreaker.com/user/mikerussell/podcast_intros_outros_and_content* Tell the audience what your podcast is all about - briefly!
* You could use intro music for your podcast or have a professional podcast intro produced.
* Get into the content of your episode as fast as possible.
* At the end, summarise to your audience what they've just heard.
* Give one call to action (like I did) to visit a web address or subscribe to you newsletter/social media etc.

Tips for Effective Podcast Intros, Transitions and Outros with Mike Russell: http://startpodcastingnow.com/009-tips-for-effective-podcast-intros-transitions-and-outros-with-mike-russell/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2191257Mon, 11 Feb 2013 11:26:22 +0000Mike Russell* Start with your podcast name and episode number to identify your show. * Tell the audience what your podcast is all about - briefly! * You could use intro music for your podcast or have a professional podcast intro produced. * Get into the content...* Tell the audience what your podcast is all about - briefly!
* You could use intro music for your podcast or have a professional podcast intro produced.
* Get into the content of your episode as fast as possible.
* At the end, summarise to your audience what they've just heard.
* Give one call to action (like I did) to visit a web address or subscribe to you newsletter/social media etc.

Tips for Effective Podcast Intros, Transitions and Outros with Mike Russell: http://startpodcastingnow.com/009-tips-for-effective-podcast-intros-transitions-and-outros-with-mike-russell/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>60podcast content,podcast intros,podcast outroscleanfullhttps://www.spreaker.com/user/mikerussell/google_hangouts_audio_only_mode* Google engineer Tim Blasi announced a bandwidth slider to help users with poor internet connections.
* Slide it right down and you get to audio only mode.
* This could be huge for podcasters who want to invite listener interaction using Hangouts.

GlobalWebIndex Google+ In Depth: http://globalwebindex.net/thinking/google-in-depth/
Tim Blasi's announcement on Google+: https://plus.google.com/u/0/107339337083351011695/posts/XLpRLLJVaqa

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2184007Sun, 10 Feb 2013 07:34:16 +0000Mike Russell* Google+ is second biggest social network according to Trendstream's Global Web Index. * Google engineer Tim Blasi announced a bandwidth slider to help users with poor internet connections. * Slide it right down and you get to audio only mode. * This...* Google engineer Tim Blasi announced a bandwidth slider to help users with poor internet connections.
* Slide it right down and you get to audio only mode.
* This could be huge for podcasters who want to invite listener interaction using Hangouts.

GlobalWebIndex Google+ In Depth: http://globalwebindex.net/thinking/google-in-depth/
Tim Blasi's announcement on Google+: https://plus.google.com/u/0/107339337083351011695/posts/XLpRLLJVaqa

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>60audio only mode,google+,hangouts,listener interactioncleanfullhttps://www.spreaker.com/user/mikerussell/audio_is_the_best_online_media* According to USA TouchPoints audio pulls in more reach than streaming movies and TV combined.
* Any audio or radio stream pulls in 40% of 18-24s, a third of 24-34s and one out of four 35-54s.
* I'm not surprised. You can consume streaming radio and podcasts while doing other things online.
* It's one of the easiest formats to produce - you just talk - and helps to build trust, brand awareness and your authority online.

Check Out the Reach for Streaming Radio: http://www.markramseymedia.com/2013/02/check-out-the-reach-for-streaming-radio/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2178371Sat, 09 Feb 2013 12:52:27 +0000Mike Russell* According to a blog from Mark Ramsey Media audio is crushing it online! * According to USA TouchPoints audio pulls in more reach than streaming movies and TV combined. * Any audio or radio stream pulls in 40% of 18-24s, a third of 24-34s and one out...* According to USA TouchPoints audio pulls in more reach than streaming movies and TV combined.
* Any audio or radio stream pulls in 40% of 18-24s, a third of 24-34s and one out of four 35-54s.
* I'm not surprised. You can consume streaming radio and podcasts while doing other things online.
* It's one of the easiest formats to produce - you just talk - and helps to build trust, brand awareness and your authority online.

Check Out the Reach for Streaming Radio: http://www.markramseymedia.com/2013/02/check-out-the-reach-for-streaming-radio/

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>61audio,internet listening statistics,podcasts,streaming radiocleanfullhttps://www.spreaker.com/user/mikerussell/youtube_for_audio* Don't just upload audio with a logo.
* Make a PowerPoint or Keynote presentation to match your audio.
* Use screen recording software to capture and talk about software you love.
* Get started with an iPhone or Android video camera!
* YouTube is the second biggest search engine in the world. Get your audio discovered on there!

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2171965Fri, 08 Feb 2013 09:38:07 +0000Mike Russell* YouTube is great for uploading and sharing audio too. * Don't just upload audio with a logo. * Make a PowerPoint or Keynote presentation to match your audio. * Use screen recording software to capture and talk about software you love. * Get started...* Don't just upload audio with a logo.
* Make a PowerPoint or Keynote presentation to match your audio.
* Use screen recording software to capture and talk about software you love.
* Get started with an iPhone or Android video camera!
* YouTube is the second biggest search engine in the world. Get your audio discovered on there!

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>60audio discovery,keynote,powerpoint,youtubecleanfullhttps://www.spreaker.com/user/mikerussell/audio_content_syndication_using_spreaker* Get started by reading a blog or email newsletter you've written.
* It's easy to record your thoughts and then upload or broadcast them.
* Syndicate the audio to all your social networks.
* Host multiple shows and even submit them as podcast feeds to iTunes.

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2167391Thu, 07 Feb 2013 13:42:53 +0000Mike Russell* Spreaker is a service that allows you to syndicate podcast audio. * Get started by reading a blog or email newsletter you've written. * It's easy to record your thoughts and then upload or broadcast them. * Syndicate the audio to all your social...* Get started by reading a blog or email newsletter you've written.
* It's easy to record your thoughts and then upload or broadcast them.
* Syndicate the audio to all your social networks.
* Host multiple shows and even submit them as podcast feeds to iTunes.

Mike Russell, Music Radio Creative
http://www.musicradiocreative.com]]>61content syndication,podcast,social networks,spreaker,syndicate audiocleanfull