http://www.EnterTalkRadio.com
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com]]>enBusinessCopyright EnterTalkhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cca8bcdd58a7b62fdf68c80a7068dc3.jpghttp://www.EnterTalkRadio.comTue, 16 May 2023 19:48:39 +0000EnterTalkEnterTalkinfo@entertalkradio.comMarketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the...
Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com]]>cleanepisodichttps://www.spreaker.com/episode/ep-182-talking-privacy-with-jodi-daniels--51611976https://api.spreaker.com/episode/51611976Tue, 18 Oct 2022 19:30:03 +0000EnterTalkGetting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joining me...2597cleanfullhttps://www.spreaker.com/episode/ep-181-getting-your-relationships-right--50801072https://api.spreaker.com/episode/50801072Wed, 03 Aug 2022 14:34:58 +0000EnterTalkIt’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some quality and quantity time with the brand. Then finally when everyone is comfortable we move to commitment....2696cleanfullhttps://www.spreaker.com/episode/ep-180-the-power-of-media-reviews--49833281https://api.spreaker.com/episode/49833281Sat, 21 May 2022 16:20:02 +0000EnterTalkPR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol,...3459cleanfullhttps://www.spreaker.com/episode/episode-179-crazy-sexy-marketing--49832900entertalk.podbean.com/d2c2b93c-f31c-32ee-b0e7-473e36271c7aTue, 17 May 2022 16:51:56 +0000EnterTalkBranding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol...2756cleanfullhttps://www.spreaker.com/episode/mtbbw-ep178-visual-branding--49446284https://api.spreaker.com/episode/49446284Fri, 15 Apr 2022 16:41:55 +0000EnterTalkThey say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual branding specialist and former U.S. Army combat medic with 25 years of fantastic experience. Join me for a...1907branding,imga,marketing,nft,pr,videocleanfullhttps://www.spreaker.com/episode/episode-177-big-data-big-lies--47053361entertalk.podbean.com/19cb63f7-fcc6-36d4-8dae-cfceb56ebde9Tue, 19 Oct 2021 22:49:29 +0000EnterTalkThere are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.”  Uh-huh....1199advertising,big,business,data,marketing,news,pr,techcleanfullhttps://www.spreaker.com/episode/episode-176-web-words--46302229entertalk.podbean.com/74f25e1f-6252-3a85-8bd3-e1e9f342269cMon, 30 Aug 2021 18:56:34 +0000EnterTalkAs society has advanced so has our ability to command language. Today words still matter in marketing.  Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services...1102cleanfullhttps://www.spreaker.com/episode/episode-175-what-21st-century-marketing-is-and-isn-t--46122539entertalk.podbean.com/1c1a4499-f8c6-3947-a947-a2d4131efd7bTue, 17 Aug 2021 03:49:54 +0000EnterTalkIs a hot dog a sandwich. No.  And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about what marketing really is here in the lovely (increasingly dystopian) future of 2021.  Before you do...1535cleanfullhttps://www.spreaker.com/episode/episode-174-looking-at-syndicated-content-with-rick-smith-ceo-of-newsusa--45206999entertalk.podbean.com/02a818cb-4740-3ea1-bd86-97f9f9a53de1Mon, 07 Jun 2021 21:57:28 +0000EnterTalkToday a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space.  We’re going to talk about content and what brands can do to...2642advertising,marketing,pr,syndicationcleanfullhttps://www.spreaker.com/episode/episode-173-let-s-make-this-interesting--44515846entertalk.podbean.com/bdf9a0f6-c20e-39f5-826a-2dbba5580d14Tue, 27 Apr 2021 16:56:12 +0000EnterTalkThe currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the...899advertising,business,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-172-real-communications-in-a-fake-world--43657256entertalk.podbean.com/72aa9ea4-9cb3-309e-ad61-319dd102cfa3Fri, 26 Feb 2021 23:30:47 +0000EnterTalkIs it me or have things gotten really fake in the world lately?  I mean, marketing has always been full of it, but lately it seems much worse.  As communicators, we are we supposed to do?  Should we accept the fake nature of the world today as it is...1699advertising,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-171-when-you-say-lead-generation-i-think-you-mean-something-else--43560542entertalk.podbean.com/89c53cde-23fd-38d9-a519-30b49805fac0Sat, 20 Feb 2021 17:58:48 +0000EnterTalkMarketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.”  There’s a better way and I will show it to you on the next truly epic edition of May the...1148advertising,business,generation,lead,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-170-2020-marketing-recap--42743929entertalkradio.podbean.com/ffaad07c-d41a-36e8-9cde-cbac1eb1164eFri, 01 Jan 2021 03:01:10 +0000EnterTalk2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even stronger in 2021!  Join me for another Novel Prize nominated episode of May the Best Best Win on...9792020,advertising,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-169-eddy-pham-master-marketer-behind-the-snuggie--41798207entertalkradio.podbean.com/30b54f29-6368-362c-8c2f-1537d95e65c9Wed, 04 Nov 2020 20:50:16 +0000EnterTalkEddy Pham is a legend in direct response world.  Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants.  That’s marketing.  Eddy joins us on the...1330advertising,business,marketing,pr,snuggiecleanfullhttps://www.spreaker.com/episode/episode-168-dave-craver-and-living-image-bringing-packages-to-life--41524973entertalkradio.podbean.com/a33b57d5-dda5-3e8c-8ec5-99894362fec8Sun, 18 Oct 2020 21:11:41 +0000EnterTalkNo matter what you sell, it probably comes in a box.  And marketing has ways of making that box sell, sell sell.  But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to make...2967ar,augmented,business,companies,current,events,marketing,news,packaging,pr,reality,vrcleanfullhttps://www.spreaker.com/episode/episode-167-the-state-of-retail-in-2020-and-beyond--41072829entertalkradio.podbean.com/faf97f23-662a-3d74-ba0c-a7c54089d110Tue, 22 Sep 2020 23:46:51 +0000EnterTalkIf you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins...2974advertising,business,marketing,news,pr,retailcleanfullhttps://www.spreaker.com/episode/episode-166-garbage-marketing--40902409entertalkradio.podbean.com/0aafab75-3d2d-3d52-9fc6-7d31bed95a5bMon, 14 Sep 2020 20:30:52 +0000EnterTalkHere we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO bad, so pointless so easily trashable?  We’re going...1616advertising,business,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-165-no-namm-now-what--40387586entertalkradio.podbean.com/7e6126d2-6f49-3dbf-942a-fd8567d74d22Tue, 18 Aug 2020 17:37:13 +0000EnterTalkWell it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events that helped you in the past.  Fear not, where...1653ces,companies,covid-19,industry,manufacturers,marketing,music,namm,prcleanfullhttps://www.spreaker.com/episode/episode-163-an-entrepreneur-s-successful-marketing-journey--39869666entertalkradio.podbean.com/e571d08b-d0a7-3c6a-92a2-cbc8df34a06eMon, 20 Jul 2020 19:59:27 +0000EnterTalkThey say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor...3397advertising,business,current,entrepreneurs,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-162-you-call-that-marketing--32024511 ]]>entertalkradio.podbean.com/73e718df-56f1-5146-802d-d53092a2c0cbSat, 20 Jun 2020 02:52:58 +0000EnterTalkI was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” which I found strange.  Upon further examination many... ]]>2425advertising,business,current,events,marketing,newscleanfullhttps://www.spreaker.com/episode/episode-161-marketing-s-order-of-operations--30737745entertalkradio.podbean.com/6b63d582-d280-5521-8c35-8633aea03d48Mon, 15 Jun 2020 03:44:50 +0000EnterTalkMath was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying thousands of marketing campaigns from b2b and b2c...2494advertising,business,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-160-making-sure-your-price-is-right-with-science--29878597If you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk. ]]>entertalkradio.podbean.com/c8a5d6a9-888f-531f-90db-aa31247f488aMon, 08 Jun 2020 01:56:05 +0000EnterTalkEpisode 160: Making Sure Your Price is Right With Science If you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does...If you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk. ]]>2694analysis,business,demand,marketing,news,pr,price,sciencecleanfullhttps://www.spreaker.com/episode/episode-159-when-there-s-no-time-left-for-marketing--28236912entertalkradio.podbean.com/011e5fcd-14f6-5723-81d5-f6cb5521246eMon, 25 May 2020 01:25:09 +0000EnterTalkWhy are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cannot buy more.  In my business, a common objection to improving marketing is time.  I just don’t have TIME to do any marketing. ...2356advertising,business,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-158-three-big-ways-social-media-scares-us--27691772entertalkradio.podbean.com/ac91caf0-5e5f-5e3c-b332-08c60b295bc8Mon, 18 May 2020 18:22:54 +0000EnterTalkMost of the danger of Cv-19 is fear.  Fear is  an emotion that requires a stimulus in the human brain.  Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before.  I believe the Cv-19 crisis got all of its fear...3326advertising,business,covid-19,media,news,pr,socialcleanfullhttps://www.spreaker.com/episode/episode-157-gimme-three-steps-to-a-better-website--26973419entertalkradio.podbean.com/ceae284c-1df3-536f-8175-d3648a48efa7Sat, 09 May 2020 18:10:40 +0000EnterTalkMost website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say.  And of course, most people won’t do that.  So we’re gonna discuss how it...2719advertising,business,companies,covid-19,design,marketing,message,news,web,websitescleanfullhttps://www.spreaker.com/episode/episode-156-how-public-opinion-is-really-formed--26218896https://api.spreaker.com/episode/26218896Mon, 27 Apr 2020 18:51:23 +0000EnterTalkOne of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case...2849business,covid-19,marketing,media,news,opinion,prcleanfullhttps://www.spreaker.com/episode/episode-155-the-dangers-of-media-wordplay--25710741entertalkradio.podbean.com/05fc2b31-496b-564f-b087-dee9b7008a3cSat, 18 Apr 2020 21:22:00 +0000EnterTalkYou may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in...3407business,covid-19,marketing,news,presscleanfullhttps://www.spreaker.com/episode/episode-154-what-we-know-about-people--25421505 ]]>entertalkradio.podbean.com/70f0ce1a-3542-5e50-bc51-e87ad432942fMon, 13 Apr 2020 19:45:46 +0000EnterTalkScreenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.”  Well, 2020 has been... ]]>2567advertising,business,companies,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-153-save-a-life-stop-breathing-and-other-bad-messages-during-trying-times--25168630If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.]]>entertalkradio.podbean.com/d2698036-6a48-5908-9555-60e453755c0fThu, 09 Apr 2020 20:30:00 +0000EnterTalkEpisode 153: Save a Life. Stop Breathing (And other bad messages during trying times) If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re...If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.]]>2473advertising,business,companies,covid-19,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-152-the-emotion-of-marketing-design--24664478entertalkradio.podbean.com/49fda8a9-534f-57b7-b7fe-557f9b302578Tue, 31 Mar 2020 05:03:57 +0000EnterTalkAs good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can...3313advertising,business,emotion,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-151-after-the-rain--24221458entertalkradio.podbean.com/63e865a3-8e1a-5a64-8e6d-86dfb9c5617aMon, 23 Mar 2020 20:15:36 +0000EnterTalkAs the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with...2240advertising,business,coronavirus,covid-19,marketing,news,prcleanfullhttps://www.spreaker.com/episode/ep-150-betraying-the-public-trust--24025917entertalkradio.podbean.com/085de6dd-5ff2-5173-bcb2-ddd5ea1649deWed, 18 Mar 2020 18:12:20 +0000EnterTalk“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than...3435advertising,business,coronavirus,covid-19,news,prcleanfullhttps://www.spreaker.com/episode/episode-149-more-than-words--23623163entertalkradio.podbean.com/6a6d0c69-54b5-51db-bf47-00898a2431d6Sat, 07 Mar 2020 23:59:33 +0000EnterTalkEverything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out...3506advertising,language,marketing,messaging,prcleanfullhttps://www.spreaker.com/episode/episode-148-the-confusion-and-power-around-free-stuff--23160935Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!]]>entertalkradio.podbean.com/438459ac-e4a0-5792-b36c-98f53794f778Tue, 25 Feb 2020 05:44:01 +0000EnterTalkEpisode 148: The Confusion and Power Around Free Stuff Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude...Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!]]>3595cleanfullhttps://www.spreaker.com/episode/episode-147-pr-beyond-the-press-release--22882379 ]]>entertalkradio.podbean.com/069d8da3-d25c-548a-a4a3-3711cc7cb75aMon, 17 Feb 2020 18:13:43 +0000EnterTalkIf I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past,... ]]>3596advertising,marketing,pr,press,releasecleanfullhttps://www.spreaker.com/episode/episode-146-super-bowl-ad-stories--22641449 

 ]]>entertalkradio.podbean.com/03b0380e-af34-51e0-af1b-82b0e43b2357Tue, 11 Feb 2020 03:53:01 +0000EnterTalkDid you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it?  Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself.  Although it was... 

 ]]>3596advertising,commercials,marketing,pr,superbowlcleanfullhttps://www.spreaker.com/episode/episode-145-namm-2020--22383672entertalkradio.podbean.com/41a65bd0-4c57-539a-9223-79687768a300Mon, 03 Feb 2020 23:28:12 +0000EnterTalkIt’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did...35952020,companies,instrument,manufacturers,marketing,music,namm,prcleanfullhttps://www.spreaker.com/episode/episode-144-report-from-ces-2020--22131579entertalkradio.podbean.com/2a02bf6a-1476-531c-a9ab-0962860e2f7eMon, 27 Jan 2020 19:29:41 +0000EnterTalkYou have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had.  Well, if you love technology, then CES 2020 was for you.  Don’t worry if you didn’t make it out to the desert because I was...3595ces,expo,marketing,pr,techcleanfullhttps://www.spreaker.com/episode/episode-143-why-everyone-deserves-great-marketing-but-doesn-t-get-it--20986555entertalkradio.podbean.com/episode-143-why-everyone-deserves-great-marketing-but-doesn-t-get-it-7a2d1bc7ee313c21cb6c3c0b390c0634Sun, 22 Dec 2019 23:15:58 +0000EnterTalkTo me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages...3596advertising,business,companies,current,events,marketing,news,pr,technologycleanfullhttps://www.spreaker.com/episode/episode-141-giving-your-customers-a-path--20543413entertalkradio.podbean.com/episode-141-giving-your-customers-a-path-e4c282a8e8166b2d6fc0058e06f2a2f0Sat, 07 Dec 2019 02:48:08 +0000EnterTalkMarketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go.  Sounds simple, but more companies screw...3595advertising,business,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-140-conscience-and-reputation--20072499entertalkradio.podbean.com/episode-140-conscience-and-reputation-48cf1924e0416342bb06a3526af99c6eSun, 17 Nov 2019 02:13:48 +0000EnterTalkReputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna...3597cleanfullhttps://www.spreaker.com/episode/episode-139-scott-s-top-ten-marketing-hacks--19978440entertalkradio.podbean.com/episode-139-scott-s-top-ten-marketing-hacks-2609ace00d0032e328b77b03a90dd6d9Mon, 11 Nov 2019 21:31:26 +0000EnterTalkMarketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s...3596advertising,business,companies,current,events,hacks,marketing,news,pr,tipscleanfullhttps://www.spreaker.com/episode/episode-138-creepy-marketing--19753751entertalkradio.podbean.com/episode-138-creepy-marketing-3e3ecfb41aa57209db6d0c05b6ef1351Tue, 29 Oct 2019 18:03:38 +0000EnterTalkIt seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you...3596advertising,business,digital,marketing,news,pr,privacycleanfullhttps://www.spreaker.com/episode/episode-137-you-understand-right--19589006entertalkradio.podbean.com/episode-137-you-understand-right-735a81d053bee594825064d8bb6d2806Sat, 19 Oct 2019 20:46:03 +0000EnterTalkUnderstanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals....3503advertising,business,companies,corporate,current,events,marketing,media,news,prcleanfullhttps://www.spreaker.com/episode/episode-136-what-marketers-should-know-about-the-california-consumer-privacy-act--19379472entertalkradio.podbean.com/episode-136-what-marketers-should-know-about-the-california-consumer-privacy-act-41f4469ad0052954a01f2bcc3729f015Sun, 06 Oct 2019 20:48:20 +0000EnterTalkThere’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I...3596advertising,business,california,law,marketing,news,pr,privacy,technologycleanfullhttps://www.spreaker.com/episode/episode-135-getting-fractional--19272654entertalkradio.podbean.com/episode-135-getting-fractional-d0ffef08359462c5578355b06635c162Sat, 28 Sep 2019 18:51:23 +0000EnterTalkOh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you!  Returning with me...3597avergon,business,economy,executives,fractional,marketing,sethcleanfullhttps://www.spreaker.com/episode/episode-134-reputation-in-a-world-of-fakes--19028779
 ]]>entertalkradio.podbean.com/episode-134-reputation-in-a-world-of-fakes-1d38aba0d75e6fdaa4c784127ccd11dfSat, 07 Sep 2019 01:28:30 +0000EnterTalkBrand reputations are hard fought and won over time and usually the most valuable assets any business can possess.  After all, if the brand is the sum total of EVERYTHING, then everything is now on the line when reputation is threatened. With more...
 ]]>3596branding,business,companies,current,deep,events,fake,marketing,news,pr,technologycleanfullhttps://www.spreaker.com/episode/episode-133-using-ai-in-a-world-that-only-cares-about-me--18920750 ]]>entertalkradio.podbean.com/episode-133-using-ai-in-a-world-that-only-cares-about-me-9099cb7a4bf70efc6c360278b076f344Mon, 26 Aug 2019 18:05:42 +0000EnterTalkWe’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security... ]]>3597advertising,ai,business,companies,gdpr,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-132-what-winning-brands-do--18840706There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk.
 ]]>entertalkradio.podbean.com/episode-132-what-winning-brands-do-acb6cc1df49c343268d60c4bb1ed83dcSat, 17 Aug 2019 03:56:40 +0000EnterTalkEpisode 132: What Winning Brands Do There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well,...There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk.
 ]]>3597cleanfullhttps://www.spreaker.com/episode/episode-131-giving-customers-what-they-want--18780822entertalkradio.podbean.com/episode-131-giving-customers-what-they-want-c1b9e0d2df13e36a53e54ab90bee0daaSat, 10 Aug 2019 00:53:39 +0000EnterTalkAt its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a strong relationship.  Easy, right?  But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls,...3595advertising,business,companies,current,customers,events,marketing,messaging,news,prcleanfullhttps://www.spreaker.com/episode/episode-130-summer-namm-2019--18652478Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk. ]]>entertalkradio.podbean.com/episode-130-summer-namm-2019-220be8e078c94f7d0c25287f9a0d2dceSat, 27 Jul 2019 00:38:19 +0000EnterTalkEpisode 130: Summer NAMM 2019 Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech...Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk. ]]>3596cleanfullhttps://www.spreaker.com/episode/episode-129-are-you-a-stunt-man--18544490entertalkradio.podbean.com/episode-129-are-you-a-stunt-man-3e503072909310f69abe112701fa8c4bSun, 14 Jul 2019 01:14:47 +0000EnterTalkAs we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people...3596business,companies,current,events,marketing,news,pr,stunt,technologycleanfullhttps://www.spreaker.com/episode/episode-128-crisis-me-a-river--18354563In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.]]>entertalkradio.podbean.com/episode-128-crisis-me-a-river-04d3097a2b1fc54808ac778f8778c33dSun, 23 Jun 2019 21:52:00 +0000EnterTalkEpisode 128: Crisis Me a River In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David...In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.]]>3596advertising,brand,business,companies,crisis,current,events,messaging,news,prcleanfullhttps://www.spreaker.com/episode/episode-127-sizing-up-e3-2019--18284634entertalkradio.podbean.com/episode-127-sizing-up-e3-2019-9f44cc87645bf722a0c20ef8299d27e4Sun, 16 Jun 2019 03:29:57 +0000EnterTalkIt’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there to take it all in, talk to some cool companies and of course, play the latest games.  Join me for...3504advertising,business,companies,convention,current,e3,events,marketing,news,pr,show,technology,tradecleanfullhttps://www.spreaker.com/episode/episode-126-making-indie-artists-major-league-with-javan-from-octiive--18209646entertalkradio.podbean.com/episode-126-making-indie-artists-major-league-with-javan-from-octiive-ed4043fc842cd0c6a0d754b145fa40daFri, 07 Jun 2019 23:52:23 +0000EnterTalkIf you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive...3594advertising,business,ceo,marketing,octiive,prcleanfullhttps://www.spreaker.com/episode/episode-125-using-linkedin-without-annoying-your-contacts--18140540entertalkradio.podbean.com/episode-125-using-linkedin-without-annoying-your-contacts-1376cc6223f32a6e1154d9cb23343ceaSat, 01 Jun 2019 01:31:39 +0000EnterTalkDing — you have a new LinkedIn connection request.  Few things can be as exciting!  "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their...3595advertising,business,companies,current,events,linkedin,marketing,media,news,pr,professional,profile,socialcleanfullhttps://www.spreaker.com/episode/episode-124-friends-in-low-editorial-places--18068852entertalkradio.podbean.com/episode-124-friends-in-low-editorial-places-d13ede85433963601966757529eb440bFri, 24 May 2019 22:13:11 +0000EnterTalkOne of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.  Where did this nonsense come from?  Why is it bad to actually believe this?  We’re gonna...3593advertising,business,corpoaret,current,events,gdpr,marketing,news,online,pr,privacycleanfullhttps://www.spreaker.com/episode/episode-123-rage-against-the-machine-language--18018095entertalkradio.podbean.com/episode-123-rage-against-the-machine-language-863ca7cd74b3722579d7caf72fb0ff3eSun, 19 May 2019 22:00:57 +0000EnterTalkAs Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our feeble human brains can do these simple tasks. But here comes the million dollar question — IF marketing...3595ai,business,current,events,google,marketing,news,technologycleanfullhttps://www.spreaker.com/episode/episode-122-state-of-the-media-2019--17829782entertalkradio.podbean.com/episode-122-state-of-the-media-2019-adb1ea9890e152b82ef3e71316d729c1Fri, 03 May 2019 22:35:03 +0000EnterTalkDid you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know...3596branding,business,communications,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-121-tone--17781756entertalkradio.podbean.com/episode-121-tone-c5e997ea295000741bb7da15559548ceMon, 29 Apr 2019 20:14:54 +0000EnterTalkIt’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely...3572brand,business,company,nobel,peace,prize,relationship,tonecleanfullhttps://www.spreaker.com/episode/episode-120-more-on-brand-messaging--17650269entertalkradio.podbean.com/episode-120-its-not-always-sunny-39c9085f4ab31b6665d5638738c70875Mon, 15 Apr 2019 20:28:15 +0000EnterTalkOne of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies.  So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when...3596brand,business,companies,marketing,messagingcleanfullhttps://www.spreaker.com/episode/episode-119-privacy-such-a-lonely-word--17500863entertalkradio.podbean.com/episode-119-privacy-such-a-lonely-word-76075b0c67c28377f134372486c6848bMon, 01 Apr 2019 18:41:38 +0000EnterTalkAnd why?  Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law.  Lily will help us dig into such important...3597business,congress,privacycleanfullhttps://www.spreaker.com/episode/episode-118-more-than-brand-awareness--17435409entertalkradio.podbean.com/episode-118-more-than-brand-awareness-edea524c99bfa57f96e11fb55cbb9fb8Mon, 25 Mar 2019 21:01:39 +0000EnterTalkPublic Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand...3596awareness,brand,business,college,marketing,nobel,prcleanfullhttps://www.spreaker.com/episode/episode-116-nobody-talks-like-that--17269072entertalkradio.podbean.com/episode-116-who-talks-like-that-151c621b39f0da6f2b544d297996fe89Sat, 09 Mar 2019 00:03:58 +0000EnterTalkSomething happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen? ...3596ai,business,buzzfeed,facebook,google,grammar,marketingcleanfullhttps://www.spreaker.com/episode/episode-115-what-s-in-a-rebrand--17214217entertalkradio.podbean.com/episode-115-whats-in-a-rebrand-d8443db753589597b3ddb452924c5aabMon, 04 Mar 2019 02:42:04 +0000EnterTalkAh, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as...3595business,marketing,news,pr,rebrandcleanfullhttps://www.spreaker.com/episode/episode-114-funnels-magnets--17150199entertalkradio.podbean.com/episode-114-funnels-magnets-5c567a3d3bb64632f421aa4ee49683c3Mon, 25 Feb 2019 18:29:38 +0000EnterTalkIf you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any...3596business,company,marketing,news,pr,salescleanfullhttps://www.spreaker.com/episode/episode-113-the-power-disc--17057957entertalkradio.podbean.com/episode-113-the-power-disc-75b0f45fa9c7394de99e3d8d35d13a76Sat, 16 Feb 2019 02:00:16 +0000EnterTalkJoining me on the show today is Scott Bailey — a sales professional and Sandler Sales Mastery Subject Matter Expert.  Scott has facilitated over 250 Sandler Two-Day Boot Camps and taught a lot of people the right way to sell things over the past 25...3394advertising,briggs,business,current,disc,events,marketing,myers,news,personality,pr,psychology,salescleanfullhttps://www.spreaker.com/episode/episode-112-the-super-bowl-of-marketing--17007555https://api.spreaker.com/episode/17007555Mon, 11 Feb 2019 06:22:55 +0000EnterTalkIt’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it....3596advertising,business,corporate,current,events,marketing,news,pr,superbowlcleanfullhttps://www.spreaker.com/episode/ep-111-namm-right--16951242entertalkradio.podbean.com/ep-111-namm-right-4c31ad6bbd21718f7a56d7b058b18695Mon, 04 Feb 2019 23:35:08 +0000EnterTalkIt’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic Kingdom of Anaheim, California and your fearless host, Scott R was there working, hosting stuff and...3576branding,business,current,events,gear,instrument,manufacturers,marketing,messaging,music,namm,news,pr,show,tradecleanfullhttps://www.spreaker.com/episode/episode-110-ce-hell-yes--16805219entertalkradio.podbean.com/episode-110-ce-hell-yes-d2ec92acdfbc43ef543b1c56566bc124Mon, 21 Jan 2019 21:00:37 +0000EnterTalkWhen one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows.  And this one includes interviews with Audio Technica, The Rocking Bed, Yo Sperm Tests, The Pocketalk Translator, And Autel...3596business,ces,companies,consumer,current,electronics,events,expo,innovation,marketing,messaging,news,pr,show,tradecleanfullhttps://www.spreaker.com/episode/episode-109-ce-yes-or-no--16691040It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.]]>entertalkradio.podbean.com/episode-109-ce-yes-or-no-4ae3690f1a22400e3311c1c74f905241Fri, 11 Jan 2019 23:25:32 +0000EnterTalkEpisode 109: CE-Yes! (or no?) It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes,...It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.]]>3547animals,blue,business,ces,convention,dna,google,micrphone,petscleanfullhttps://www.spreaker.com/episode/episode-108-winners-and-losers-of-2018--16543720entertalkradio.podbean.com/mtbbw-ep-108-winners-and-losers-of-2018-202d37bebb9395054a80b98c11c5f256Fri, 21 Dec 2018 23:16:09 +0000EnterTalkIt’s been another wild year of marketing chaos and we need to talk about the big winners and losers of the year. Join me for another fun year-end cliffhanger episode of May the Best Brand Win, certain to be nominated for some useless award, and we’ll...3596business,facebook,gibson,google,government,industry,kfc,losers,trend,winnerscleanfullhttps://www.spreaker.com/episode/episode-107-risks-and-real-costs-of-communicating--16506946The marketing & communications profession has a dirty secret.  Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me.  Everyone else is so busy paying influencers to “influence” you and buying as many social media ads to interrupt your mirror time as they possibly can, that they can’t be bothered with little things like brand/reputation risk. Tune into this Clio Award Winning episode of the May the Best Brand Win on Entertalk Radio and you’ll get the truth — you’ll also hear who’s winning and losing this week and maybe pick up a few tips to minimize your comms risk.  See you there!  
 ]]>entertalkradio.podbean.com/episode-107-risks-and-real-costs-of-communicating-ed94a8d642dc7ba442bb2dcefc4f487dMon, 17 Dec 2018 23:14:11 +0000EnterTalkEpisode 107 Risks and Real Costs of Communicating The marketing & communications profession has a dirty secret.  Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real...The marketing & communications profession has a dirty secret.  Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me.  Everyone else is so busy paying influencers to “influence” you and buying as many social media ads to interrupt your mirror time as they possibly can, that they can’t be bothered with little things like brand/reputation risk. Tune into this Clio Award Winning episode of the May the Best Brand Win on Entertalk Radio and you’ll get the truth — you’ll also hear who’s winning and losing this week and maybe pick up a few tips to minimize your comms risk.  See you there!  
 ]]>3595business,communication,cost,marketing,pr,riskcleanfullhttps://www.spreaker.com/episode/episode-106-funnel-fallacies--16448938entertalkradio.podbean.com/episode-106-funnel-fallacies-6cf9d121b19009c79fccd440abbc1816Wed, 12 Dec 2018 05:03:34 +0000EnterTalkIn the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel.  But what is that really?  And is that really the metaphor you want to use to talk about building...3595advertising,business,digital,funnel,marketing,prcleanfullhttps://www.spreaker.com/episode/episode-105-what-s-really-working-in-marketing-today--16375242Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!  ]]>entertalkradio.podbean.com/episode-105-what%e2%80%99s-really-working-in-marketing-today-e5d8862e61922660e6af9066dd436f1eMon, 03 Dec 2018 20:33:50 +0000EnterTalkEpisode 105: What’s Really Working in Marketing Today? Hear more shows like this at https://entertalkradio.com/maythebestbrandwin When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!  ]]>3595advertising,brand,business,companies,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-104-the-future-of-digital-marketing--16261423entertalkradio.podbean.com/episode-104-the-future-of-digital-marketing-9521890cf6c4011962c586105c669a4dMon, 19 Nov 2018 20:00:55 +0000EnterTalkDigital marketing relies on data — and another word for that is YOUR data.  But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down?  We’re going to talk with a very good digital...3596advertising,brand,branding,companies,corporations,current,data,digital,events,law,marketing,news,pr,privacy,regulationcleanfullhttps://www.spreaker.com/episode/episode-103-designing-with-your-feelings--16134415Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
My guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.]]>entertalkradio.podbean.com/episode-103-designing-with-your-feelings-ffc26480a53abaccfdbe9e9570536b58Sun, 04 Nov 2018 19:38:04 +0000EnterTalkEpisode 103: Designing With Your Feelings Hear more shows like this at https://entertalkradio.com/maythebestbrandwin My guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
My guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.]]>3285advertising,behavior,business,current,design,events,marketing,news,pr,psychology,sales,strategiccleanfullhttps://www.spreaker.com/episode/episode-102-aes-holes--16085153Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Trade shows like AES give exhibitors and attendees the chance to meet, talk and do business.  I’ll run down who got it right and who didn’t at this year’s AES show from New York - who had noticeable holes in their marketing strategy and who didn’t — and of course, we’ll also hit who’s winning and losing this week in the wild world of marketing & communications.  So join me, won’t you?  I’ll give you a piece of candy just for stopping by!  ]]>entertalkradio.podbean.com/episode-102-aes-holes-9c0df892fc5037b41fd1a97c1635d8b5Mon, 29 Oct 2018 19:38:04 +0000EnterTalkEpisode 102: AES Holes Hear more shows like this at https://entertalkradio.com/maythebestbrandwin Trade shows like AES give exhibitors and attendees the chance to meet, talk and do business.  I’ll run down who got it right and who didn’t at this...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Trade shows like AES give exhibitors and attendees the chance to meet, talk and do business.  I’ll run down who got it right and who didn’t at this year’s AES show from New York - who had noticeable holes in their marketing strategy and who didn’t — and of course, we’ll also hit who’s winning and losing this week in the wild world of marketing & communications.  So join me, won’t you?  I’ll give you a piece of candy just for stopping by!  ]]>3595advertising,aes,brand,branding,business,companies,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-101-un-sucking-modern-marketing--15897858https://entertalkradio.com/maythebestbrandwin

Let’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.]]>entertalkradio.podbean.com/episode-101-un-sucking-modern-marketing-416aaf75acab5827db9a064fe740d855Sat, 06 Oct 2018 21:09:46 +0000EnterTalkHear more shows like this at https://entertalkradio.com/maythebestbrandwin Let’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes...https://entertalkradio.com/maythebestbrandwin

Let’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.]]>3595cleanfullhttps://www.spreaker.com/episode/episode-100-the-modern-marketing-stack--15841813Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Today, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.  ]]>entertalkradio.podbean.com/episode-100-the-modern-marketing-stack-afa3a28e9f9718ed400d80dfb5f02495Sun, 30 Sep 2018 04:10:53 +0000EnterTalkEpisode 100: The Modern Marketing Stack Hear more shows like this at https://entertalkradio.com/maythebestbrandwin Today, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Today, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.  ]]>3596branding,business,current,events,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-99-celebrities-and-branding--15785205Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.  ]]>entertalkradio.podbean.com/episode-99-celebrities-and-branding-79ba1fd845506d4e03901f1a703de563Sun, 23 Sep 2018 03:38:23 +0000EnterTalkEpisode 99: Celebrities and Branding Hear more shows like this at https://entertalkradio.com/maythebestbrandwin Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.  ]]>3596advertising,branding,busines,celebrities,companies,current,events,expert,interview,marketing,newscleanfullhttps://www.spreaker.com/episode/episode-98-flawed-marketing--15684205 
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
 
We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.  ]]>entertalkradio.podbean.com/episode-98-flawed-marketing-84d96f4482a38e7b84aeaacdcf7f317fMon, 10 Sep 2018 16:50:18 +0000EnterTalkEpisode. 98: Flawed Marketing   Hear more shows like this at https://entertalkradio.com/maythebestbrandwin   We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and... 
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
 
We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.  ]]>3595branding,business,current,events,marketing,news,nike,pr,strategycleanfullhttps://www.spreaker.com/episode/episode-97-what-s-in-a-brand-name--15616336entertalkradio.podbean.com/episode-97-what%e2%80%99s-in-a-brand-name-0303b8d9beab3fbf337516ebbd460eb8Fri, 31 Aug 2018 22:37:51 +0000EnterTalk“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so...3596advertising,brands,companies,current,evenst,marketing,messaging,names,naming,news,prcleanfullhttps://www.spreaker.com/episode/episode-96-marketing-cost-or-investment--15563657entertalkradio.podbean.com/episode-96-marketing-cost-or-investment-b23e1aad251d4ee913e1176ff4d80babFri, 24 Aug 2018 22:10:11 +0000EnterTalkThere are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s...3593advertising,benefit,business,cost,current,events,investment,marketing,news,pr,strategy,tacticscleanfullhttps://www.spreaker.com/episode/episode-95-marketing-strateegery--15534299entertalkradio.podbean.com/episode-95-marketing-strateegery-7c0cdedacac4c7a0fc3b0e28854b3571Tue, 21 Aug 2018 02:03:36 +0000EnterTalkHave you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why.  And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the...3594advertising,business,companies,current,events,marketing,messaging,news,podcast,pr,products,strategycleanfullhttps://www.spreaker.com/episode/episode-94-unfinished-messaging--15476795entertalkradio.podbean.com/episode-94-unfinished-messaging-dab18363c2c07bb29bb3fe9c596e94feSun, 12 Aug 2018 19:21:09 +0000EnterTalkIn the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million...3597advertising,brand,business,communication,companies,corporations,current,events,marketing,messaging,news,podcast,prcleanfullhttps://www.spreaker.com/episode/episode-93-marketing-v-privacy-round-10--15349534entertalkradio.podbean.com/episode-93-marketing-v-privacy-round-10-05e8005ec93eee5755f26166421133fbSat, 28 Jul 2018 22:06:21 +0000EnterTalkWell, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it.  And consumers think marketing is uber creepy and want to use...3595advertising,business,current,data,events,facebook,law,marketing,news,pr,privacy,regulationcleanfullhttps://www.spreaker.com/episode/episode-92-influencer-marketing-revisited--15315420entertalkradio.podbean.com/episode-92-influencer-marketing-revisited-51545440b4f35857e5d411efb4b60138Tue, 24 Jul 2018 01:03:29 +0000EnterTalkWhat do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger.  This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media...3595advertising,brand,business,current,events,influencer,marketing,news,prcleanfullhttps://www.spreaker.com/episode/episode-91-uncommon-sense--15252748entertalkradio.podbean.com/episode-91-uncommon-sense-1a72796a52c071a1cda8240e87f74764Fri, 13 Jul 2018 22:02:57 +0000EnterTalkThere was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong.  We don’t always share that common viewpoint and...3596advertising,branding,business,companies,current,events,google,marketing,news,pr,privacy,trendscleanfullhttps://www.spreaker.com/episode/episode-90-shaping-public-opinion--15127999Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see.  If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it.  Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion.  We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!) ]]>entertalkradio.podbean.com/episode-90-shaping-public-opinion-8b834a9c7cb7fb4946e97d5b8f3d800aMon, 25 Jun 2018 19:57:58 +0000EnterTalkEpisode 90: Shaping Public Opinion Hear more shows like this at https://entertalkradio.com/maythebestbrandwin ….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A...Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see.  If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it.  Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion.  We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!) ]]>3596business,current,events,marketing,news,opinion,pr,press,publiccleanfullhttps://www.spreaker.com/episode/episode-89-brands-of-e3--15071451entertalkradio.podbean.com/episode-89-brands-of-e3-98e90b90fee51c8c9f853d4e1a8beee7Mon, 18 Jun 2018 01:58:38 +0000EnterTalkIt’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a...3596advertising,business,companies,current,e3,electronics,events,games,marketing,news,pr,videocleanfullhttps://www.spreaker.com/episode/episode-88-the-other-side-of-the-sword--14952960Hear more shows like this one at https://entertalkradio.com/maythebestbrandwin
One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers are pretty good at cutting.  But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands.  So when is the decision to stay quiet better than saying something?  We’re going to talk about this and the many fascinating overlooked aspects of communications — when the whole thing goes south on you.  All this plus a look at who’s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media. ]]>entertalkradio.podbean.com/episode-88-the-other-side-of-the-sword-71803e1e2675a05ee3419dc32fd7f1a7Sat, 02 Jun 2018 05:10:29 +0000EnterTalkMay The Best Brand Win - Episode 88: The Other Side of the Sword Hear more shows like this one at https://entertalkradio.com/maythebestbrandwin One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers...Hear more shows like this one at https://entertalkradio.com/maythebestbrandwin
One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers are pretty good at cutting.  But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands.  So when is the decision to stay quiet better than saying something?  We’re going to talk about this and the many fascinating overlooked aspects of communications — when the whole thing goes south on you.  All this plus a look at who’s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media. ]]>3596advertising,business,companies,current,events,marketing,media,news,pr,public,publicity,relations,roseanne,socialcleanfullhttps://www.spreaker.com/episode/episode-87-gdpr-the-consumer-strikes-back--14890180https://entertalkradio.com/maythebestbrandwin
On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC). ]]>entertalkradio.podbean.com/episode-87-gdpr-the-consumer-strikes-back-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 25 May 2018 23:17:10 +0000EnterTalkEpisode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwin On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have...https://entertalkradio.com/maythebestbrandwin
On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC). ]]>3596announcement,business,cosnumer,current,digital,eu,events,fines,gdpr,ge,harvey,laws,marketing,news,privacy,weinsteincleanfullhttps://www.spreaker.com/episode/episode-86-the-science-of-bs--14861960https://entertalkradio.com/maythebestbrandwin
You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.  ]]>entertalkradio.podbean.com/episode-86-the-science-of-bs-24b00f90dd1700f333f1ee8f1a4eedd1Wed, 23 May 2018 02:24:37 +0000EnterTalkHear more shows like this at https://entertalkradio.com/maythebestbrandwin You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright...https://entertalkradio.com/maythebestbrandwin
You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.  ]]>3636advertising,business,companies,current,events,marketing,news,podcast,pr,strategiescleanfullhttps://www.spreaker.com/episode/episode-85-start-me-up--14711009entertalkradio.podbean.com/episode-85-start-me-up-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 04 May 2018 23:35:33 +0000EnterTalkThe problems are out there just waiting to be solved and who ya gonna call?  That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications.  I recently traveled to Irvine, Calif to attend the...3563advertising,brand,branding,companies,emotional,eurekafest,marketing,message,podcast,pr,startupscleanfullhttps://www.spreaker.com/episode/episode-84-stepping-in-it--14595229entertalkradio.podbean.com/episode-84-stepping-in-it-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 21 Apr 2018 18:01:34 +0000EnterTalkWow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook.  And...3596airlines,allegiant,business,current,events,facebook,marketing,news,pr,scandalcleanfullhttps://www.spreaker.com/episode/episode-83-the-really-dumb-things-companies-say--14481960entertalkradio.podbean.com/episode-83-the-really-dumb-things-companies-say-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 07 Apr 2018 21:26:31 +0000EnterTalkLet’s face it, people - there’s a whole lotta stupid in this world.  Much more than can be addressed on this or any hour-long show.  But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some...3600advertising,business,companies,current,events,marketing,media,music,news,podcast,pr,socialcleanfullhttps://www.spreaker.com/episode/episode-82-shining-or-shrinking-in-the-media-spotlight--14371426entertalkradio.podbean.com/episode-82-shining-or-shrinking-in-the-media-spotlight-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 23 Mar 2018 22:58:25 +0000EnterTalkMaking audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll...3596advertising,brand,branding,business,current,entertalk,events,marketing,media,news,podcast,politics,pr,radio,socialcleanfullhttps://www.spreaker.com/episode/episode-81-peso-happy--14311417entertalkradio.podbean.com/episode-81-peso-happy-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 17 Mar 2018 01:28:11 +0000EnterTalkMarketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night...3596advertising,airlines,business,current,events,marketing,news,podcast,pr,radio,unitedcleanfullhttps://www.spreaker.com/episode/episode-80-the-t-word--14255369entertalkradio.podbean.com/episode-80-the-t-word-24b00f90dd1700f333f1ee8f1a4eedd1Sun, 11 Mar 2018 05:52:21 +0000EnterTalkGenerally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until...3523branding,business,current,events,marketing,news,podcastcleanfullhttps://www.spreaker.com/episode/episode-79-blaming-your-customers--14192745entertalkradio.podbean.com/episode-79-blaming-your-customers-24b00f90dd1700f333f1ee8f1a4eedd1Sun, 04 Mar 2018 00:29:36 +0000EnterTalkApproaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial troubles on...3596advice,blame,branding,business,corporate,current,events,gibson,industry,marketing,music,news,podcast,radiocleanfullhttps://www.spreaker.com/episode/episode-78-measurement--14130199entertalkradio.podbean.com/episode-78-measurement-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 23 Feb 2018 17:46:15 +0000EnterTalk“What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?  I’ll...3595advertising,branding,business,current,events,gibson,marketing,media,news,podcast,radio,show,socialcleanfullhttps://www.spreaker.com/episode/episode-77-love-letter-to-the-press--14072482entertalkradio.podbean.com/episode-77-love-letter-to-the-press-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 16 Feb 2018 23:32:17 +0000EnterTalkMid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this...3593branding,current,marketing,media,news,pr,presscleanfullhttps://www.spreaker.com/episode/episode-76-collateral-brand-damage--14016037entertalkradio.podbean.com/episode-76-collateral-brand-damage-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 10 Feb 2018 02:20:10 +0000EnterTalkIn the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts.  None of these are a...3595brand,marketing,news,sales,tipscleanfullhttps://www.spreaker.com/episode/episode-75-best-brands-of-namm-2018--13959992entertalkradio.podbean.com/episode-75-best-brands-of-namm-2018-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 03 Feb 2018 01:56:13 +0000EnterTalk2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who lost and who...3596cleanfullhttps://www.spreaker.com/episode/episode-74-reviewing-your-year-end--13486456entertalkradio.podbean.com/episode-74-reviewing-your-year-end-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 02 Dec 2017 00:39:13 +0000EnterTalkAs anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications?  Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a little...3595cleanfullhttps://www.spreaker.com/episode/episode-73-mind-science--13359311http://entertalkradio.com/ and Connect To All Things Music.

According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile.  So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.  ]]>entertalkradio.podbean.com/episode-73-mind-science-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 18 Nov 2017 02:02:08 +0000EnterTalkFor more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music. According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade...http://entertalkradio.com/ and Connect To All Things Music.

According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile.  So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.  ]]>3595brain,business,current,events,marketing,mind,neuroscience,news,psychologycleanfullhttps://www.spreaker.com/episode/episode-72-firing-the-client--13240375entertalkradio.podbean.com/episode-72-firing-the-client-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 03 Nov 2017 23:38:33 +0000EnterTalkThe professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the door. Join...3595branding,business,marketing,news,podcast,prcleanfullhttps://www.spreaker.com/episode/episode-71-incite-ful-media-10-27-17--13146151entertalkradio.podbean.com/episode-71-incite-ful-media-102717-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 27 Oct 2017 22:55:19 +0000EnterTalkAccording to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When...3595cleanfullhttps://www.spreaker.com/episode/episode-70-marketing-evils-10-20-17--13089859entertalkradio.podbean.com/episode-70-marketing-evils-102017-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 21 Oct 2017 00:11:30 +0000EnterTalkOne of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society....3596cleanfullhttps://www.spreaker.com/episode/10-13-17-episode-69-an-emotional-transference-breakthrough--13051538entertalkradio.podbean.com/101317-episode-69-an-emotional-transference-breakthrough-24b00f90dd1700f333f1ee8f1a4eedd1Mon, 16 Oct 2017 22:52:07 +0000EnterTalkPeople who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of...3591cleanfullhttps://www.spreaker.com/episode/10-06-17-episode-68-confusing-comms--12985042entertalkradio.podbean.com/100617-ep-68-confusing-comms-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 07 Oct 2017 21:34:08 +0000EnterTalkMarketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things up....3599cleanfullhttps://www.spreaker.com/episode/09-29-17-episode-67-upwardly-mobile--12922030Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world this week.
Segment 3: Distillery Tips for Mobile Software Branding

https://distillery.com/]]>entertalkradio.podbean.com/092917-episode-67-upwardly-mobile-24b00f90dd1700f333f1ee8f1a4eedd1Fri, 29 Sep 2017 23:32:13 +0000EnterTalkSegment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler. Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world...Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world this week.
Segment 3: Distillery Tips for Mobile Software Branding

https://distillery.com/]]>3596cleanfullhttps://www.spreaker.com/episode/09-22-17-episode-66-watch-your-language--12871727entertalkradio.podbean.com/092217-episode-66-watch-your-language-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 23 Sep 2017 21:00:13 +0000EnterTalkAs communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand for certain...3596branding,business,equifax,marketing,newscleanfullhttps://www.spreaker.com/episode/09-15-17-episode-65-moves-like-jaggi--12815129entertalkradio.podbean.com/091517-episode-65-moves-like-jaggi-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 16 Sep 2017 02:19:15 +0000EnterTalkMy guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target. 3596cleanfullhttps://www.spreaker.com/episode/09-01-17-episode-64-outside-the-box--12708008entertalkradio.podbean.com/090117-episode-64-outside-the-box-24b00f90dd1700f333f1ee8f1a4eedd1Sat, 02 Sep 2017 01:00:37 +0000EnterTalkIt seems that everyone today is looking for  “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfortable in...3495cleanfullhttps://www.spreaker.com/episode/08-25-17-episode-63-and-what-that-means-is--12660683http://entertalkradio.podbean.com/e/082517-ep-63-and-what-that-means-is%e2%80%a6/Sat, 26 Aug 2017 23:24:39 +0000EnterTalkThe purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like...3596cleanfullhttps://www.spreaker.com/episode/08-11-17-episode-62-what-pr-isn-t--12556293http://entertalkradio.podbean.com/e/081117-episode-62-what-pr-isnt/Fri, 11 Aug 2017 21:16:49 +0000EnterTalkThere are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful...3595cleanfullhttps://www.spreaker.com/episode/08-04-17-episode-61-what-other-people-think--12506963http://entertalkradio.podbean.com/e/08042017-episode-61-what-other-people-think/Fri, 04 Aug 2017 23:20:44 +0000EnterTalkOne the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the...3600cleanfullhttps://www.spreaker.com/episode/07-28-17-episode-60-web-of-lies--12458871http://entertalkradio.podbean.com/e/072817-episode-60-web-of-lies/Fri, 28 Jul 2017 23:35:01 +0000EnterTalkWebs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds...3596brands,marketing,tips,webcleanfullhttps://www.spreaker.com/episode/episode-59-crazy-marketing--12405911http://entertalkradio.podbean.com/e/episode-59-crazy-marketing/Fri, 21 Jul 2017 22:22:07 +0000EnterTalkCall me crazy, and maybe it was the heat and humidity of Nashville at Summer NAMM last week, but “marketing" is really pretty simple stuff. Yet so many approaches fail to deliver what the company really needs. So we’re going to find out why that is as...3596cleanfullhttps://www.spreaker.com/episode/episode-58-just-because-you-can--12305629http://entertalkradio.podbean.com/e/episode-58-just-because-you-can%e2%80%a6/Fri, 07 Jul 2017 22:35:56 +0000EnterTalkIn the movie Jurassic Park, Jeff Goldblum’s character Dr. Ian Malcolm makes a miraculous observation when he says “your scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn’t stop to think if they should.” Ahhh...3596business,communications,marketing,news,prcleanfullhttps://www.spreaker.com/episode/06-30-17-episode-57-feels-like-the-first-time--12269437http://entertalkradio.podbean.com/e/063017-episode-57-feels-like-the-first-time/Sun, 02 Jul 2017 20:56:09 +0000EnterTalkEveryone remembers their first time….marketing something. The message was so new, so innocent and everything was just…perfect. Well, a few years later and let’s face it, you’ve grown tired of all of that pesky “message consistency” and you (or the...3596advertising,business,marketing,prcleanfullhttps://www.spreaker.com/episode/06-23-17-episode-56-the-order-of-things--12204891http://entertalkradio.podbean.com/e/062317-episode-56-the-order-of-things/Sat, 24 Jun 2017 18:36:47 +0000EnterTalkWhen you bake a cake, there’s an order. When you build a house, there’s an order to how it’s done. And when you do professional marketing & communications there is also an order. The sequence or order of how/when things are done often determine their...3596advertising,business,marketing,news,prcleanfullhttps://www.spreaker.com/episode/06-16-17-episode-55-what-you-know-for-sure-that-just-ain-t-so--12138226http://entertalkradio.podbean.com/e/061617-episode-55-what-you-know-for-sure-that-just-ain%e2%80%99t-so/Fri, 16 Jun 2017 22:28:00 +0000EnterTalkMy fellow Missourian Mark Twain wrote and said a lot of great things, but my favorite has always been “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”   So certain are you? says Yoda.  …And yet...3595advertising,marketing,music,myth,prcleanfullhttps://www.spreaker.com/episode/06-20-17-ep-54-it-s-just-social-business--12022042http://entertalkradio.podbean.com/e/062017-ep-54-it%e2%80%99s-just-social-business/Fri, 02 Jun 2017 23:04:29 +0000EnterTalkIf social media is a custom designed network of feeds and posts to stroke our own egos in various ways (and it is) then probably the last thing you want to see there is something about anyone else but you - Especially something that is trying to do...3595business,marketing,media,pr,socialcleanfullhttps://www.spreaker.com/episode/05-26-17-episode-53-all-the-small-things--11966162http://entertalkradio.podbean.com/e/052617-episode-53-all-the-small-things/Fri, 26 May 2017 22:27:29 +0000EnterTalkWhen we think of branding, we know everything counts, but how often does marketing have its act reasonably together only to be sabotaged by some other part of the company (which in the mind of the consumer also counts)? How can one person or one...3595branding,business,marketing,news,uniterairlinescleanfullhttps://www.spreaker.com/episode/05-19-17-episode-52-talkin-bout-that-reputation--11910133http://entertalkradio.podbean.com/e/051917-episode-52-talkin-bout-that-reputation/Fri, 19 May 2017 23:24:31 +0000EnterTalkThe prophet Joan Jett once said/sang, “I don't give a damn 'bout my bad reputation” and the world hasn’t been the same since. Just kidding, as a society, humans have been building and burning reputations since it all began. (trust me, there are...3597business,marketing,pr,reputationcleanfullhttps://www.spreaker.com/episode/05-05-17-episode-51-things-that-sound-so-great--11807451http://entertalkradio.podbean.com/e/050517-episode-51-things-that-sound-so-great/Sat, 06 May 2017 21:43:28 +0000EnterTalk….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for life!  It’s like a friggin’ fairy tale!  And that’s exactly what most marketing pitches are —pure...3650branding,leadgeneration,marketingcleanfullhttps://www.spreaker.com/episode/04-21-17-episode-50-the-fake-news-with-sarah-jones-editor-at-mix-magazine--11703200http://entertalkradio.podbean.com/e/episode-50-the-fake-news-with-sarah-jones-editor-at-mix-magazine/Sun, 23 Apr 2017 22:18:23 +0000EnterTalkJournalism was once a fact-based unbiased way to talk about newsworthy events and thereby attract an audience. But as the Pew Research numbers have shown, its credibility continues to plummet affecting our society and many industries including public...3617journalism,magazine,marketing,music,newscleanfullhttps://www.spreaker.com/episode/04-14-17-episode-49-spin-sucks--11652066http://entertalkradio.podbean.com/e/041417-episode-49-spin-sucks/Mon, 17 Apr 2017 21:34:21 +0000EnterTalkOne of THE worst words in the history of public relations is “spin.” It’s not a compliment. It means people think you lie for a living. Good PR people hate the word, but hate the practice more. Unfortunately, like NFL quarterbacks, there’s a lot more...3637airlines,marketing,pr,spin,unitedcleanfullhttps://www.spreaker.com/episode/04-07-17-episode-48-beyond-awareness--11609367http://entertalkradio.podbean.com/e/040717-ep-48-beyond-awareness/Wed, 12 Apr 2017 03:22:10 +0000EnterTalkFor the longest time, the Holy Grail of marketing was “awareness” because the assumption is once an audience is “aware” of us, then our problems are solved, right? Well…In this action-packed episode of May the Best Brand Win, we’re going to explore...3614branding,marketing,music,prcleanfullhttps://www.spreaker.com/episode/03-31-17-mtbbw-episode-47-dumb-stuff--11528066http://entertalkradio.podbean.com/e/033117-mtbbw-episode-47-dumb-stuff/Fri, 31 Mar 2017 23:01:14 +0000EnterTalkOh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full view. Really, really, really dumb things like re-targeting, telemarketing, paid reviews and old school...3612marketing,pr,re-targeting,reviews,telemarketingcleanfullhttps://www.spreaker.com/episode/03-24-17-episode-46-insert-content-here--11474793https://entertalkradio.podbean.com/e/032417-episode-46-insert-content-here/Fri, 24 Mar 2017 23:05:21 +0000EnterTalkHas there ever been a less exciting word to describe YOUR awesome message than “content?”  Yet, The Avengers was content.  So was Lady Gaga’s halftime show and every NFL game and lots of good things. But….many marketers use this golden opportunity to...3595advertising,content,marketing,pr,twittercleanfullhttps://www.spreaker.com/episode/03-10-17-episode-45-subliminal--11361040https://entertalkradio.podbean.com/e/031017-episode-45-subliminal/Sat, 11 Mar 2017 00:15:02 +0000EnterTalkMarketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever to talk about subliminal marketing.  What do we know about it? Is it legal? How can it be used?  and...3590advertising,marketing,nintendo,switchcleanfullhttps://www.spreaker.com/episode/03-04-17-episode-45-marketing-mind-games--11313628https://entertalkradio.podbean.com/e/030417-episode-45-marketing-mind-games/Sun, 05 Mar 2017 01:49:33 +0000EnterTalkWe humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with them and literally create reality for ourselves (and others) using them. But are they really true? In...3624communication,marketing,music,pr,ubercleanfullhttps://www.spreaker.com/episode/02-17-17-mtbbw-episode-43-under-pr-s-hood--10895174https://entertalkradio.podbean.com/e/mtbbw-episode-43-under-pr%e2%80%99s-hood/Sat, 18 Feb 2017 01:23:46 +0000EnterTalkPublic relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows" in the marketing and communications quiver. What does it REALLY do?  Why should you use and when are the best times to use it?  We’re going to...3591marketing,music,prcleanfullhttps://www.spreaker.com/episode/02-10-17-episode-42-what-really-works-in-social-media--10706423https://entertalkradio.podbean.com/e/021017-episode-42-what-really-works-in-social-media/Fri, 10 Feb 2017 23:04:20 +0000EnterTalkToday you can own your own media channels. Yes, with absolutely no experience on how to run a media channel whatsoever, you can get one and blast out your marketing messages to a whole bunch of people.  But you shouldn’t.  Social media is an important...3596business,marketing,media,pr,socialcleanfullhttps://www.spreaker.com/episode/02-03-17-episode-41-invasive-procedures--10511835https://entertalkradio.podbean.com/e/020317-episode-41-invasive-procedures/Sat, 04 Feb 2017 00:09:58 +0000EnterTalkTurn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure that puts the marketers needs above the audiences.  It’s completely sad and completely true, kinda like...3597cleanfullhttps://www.spreaker.com/episode/01-27-17-episode-40-marketing-v-communications-making-it-all-work-together--10403236https://entertalkradio.podbean.com/e/012717-episode-40-marketing-v-communications-%e2%80%94-making-it-all-work-together/Sat, 28 Jan 2017 00:59:47 +0000EnterTalkMarketing, Communications, SEO, Public Relations, Promotions, Trade Shows — lots of arrows handled by many different archers out there but how does a company change their approach from a hit or miss arrow here or there to a volley that blacks out the...3584communication,marketing,namm,pr,seocleanfullhttps://www.spreaker.com/episode/01-13-17-episode-39-happy-new-gear--10302557https://entertalkradio.podbean.com/e/011317-episode-39-happy-new-gear/Sat, 14 Jan 2017 00:46:27 +0000EnterTalkYou did well in 2016. You pushed it hard and you relaxed. Now it’s 2017 and we have a new president, new trade shows, new business and you’ll have to find that next gear to go faster, do more and remain in the lead.  In this episode we’re going to...3595branding,communication,gear,marketing,trumpcleanfullhttps://www.spreaker.com/episode/12-16-16-episode-38-2016-marketing-in-review--10124651https://entertalkradio.podbean.com/e/121616-episode-38-2016-marketing-in-review/Fri, 16 Dec 2016 23:25:29 +0000EnterTalkAnother year and what has marketing learned?  Yeah, not very much. But, we still have hope that the rest of them will catch up to us and start doing better marketingin the New Year.  On this year recap show, we’ll discuss the stories and trends that...35942016,advertising,brands,marketing,prcleanfullhttps://www.spreaker.com/episode/12-09-16-episode-37-being-different--10075278https://entertalkradio.podbean.com/e/120916-episode-37-being-different/Sat, 10 Dec 2016 00:17:29 +0000EnterTalkDifferent…Differentiated…Not the same as everyone else who does what you do…. This is what great marketing tries to do. We do it because if there’s only one choice in the “you” category at the store, then the one they pick is probably going to be...3593advertising,brands,marketing,pr,samsungcleanfullhttps://www.spreaker.com/episode/11-02-16-episode-36-learning-about-relations--10024912http://entertalkradio.podbean.com/e/110216-episode-36-learning-about-relations/Fri, 02 Dec 2016 23:25:55 +0000EnterTalkThis isn’t the “when a man loves a woman, they share a very special kind of hug” talk, but it’s important nonetheless. Managing great relationships is the goal of all comms programs so in this episode we’re going to tackle how this is done both with...3594business,communication,customer,marketing,musiccleanfullhttps://www.spreaker.com/episode/11-18-16-episode-35-going-all-guerrilla--9910923http://entertalkradio.podbean.com/e/mtbbw-episode-35-going-all-guerrilla/Sat, 19 Nov 2016 01:08:27 +0000EnterTalkIn 1984, the groundbreaking book Guerrilla Marketing changed the way brands thought about the traditional rules of getting the word out. But as the mullet of Entertalk Radio’s Paul B. will attest, 1984 was a LONG time ago and we should probably figure...3598advertising,marketing,media,prcleanfullhttps://www.spreaker.com/episode/11-11-16-episode-34-ethical-marketing--9856503Understand from the beginning that your presence is neither requested nor welcomed. Your message is an interruption. Now, with that in mind, earn your place in their minds and it better be great. (or don’t send it out).
Always take long-term relationships over short-term sales
Look for ways to attract people to your brand and not have to interrupt them so much.
If it feels wrong to you, just don’t do it. Marketers were given this intuition for a reason.
Listen to your consumers twice as much as you talk. Your insight about how to serve them will most likely come from them and the tools we have today allow you to listen like never before.
Here’s one for you. Do you think it’s ethical to persuade someone to do or buy something, even if it’s something they don’t want? Like so many things in marketing, I think the answer is a resounding “it depends.” I know, spoken like a true consultant. …But hear me out.

Ethics in marketing is really an area of applied ethics which deals with the moral principles (yes we have them, why do you ask?) behind the operation and regulation of marketing. This area covers fun stuff like: invasion of privacy, stereotyping, targeting (and re-targeting) the vulnerable, excluding potential customers from the market and pricing ethics.

When you think hard about how to persuade human beings you realize it’s not going to be easy. Getting into and out of consumers’ heads is a very messy business because our brains most of the time resemble Times Square on New Years Eve. It’s lit-up, exciting and electric, but watch where you step. (gross).

The problem with the lion’s share of marketing approaches I see is they lack actual thought and are treated more like a to-do list of boxes to check rather than a series of steps that lead to the goal of persuasion. But it doesn’t have to be that way. A little thought, a little empathy and application of the The Golden Rule will get you quite far. Here’s a few tips —

Understand from the beginning that your presence is neither requested nor welcomed. Your message is an interruption. Now, with that in mind, earn your place in their minds and it better be great. (or don’t send it out).
Always take long-term relationships over short-term sales
Look for ways to attract people to your brand and not have to interrupt them so much.
If it feels wrong to you, just don’t do it. Marketers were given this intuition for a reason.
Listen to your consumers twice as much as you talk. Your insight about how to serve them will most likely come from them and the tools we have today allow you to listen like never before.

Dale Carnegie said, “a man convinced against his will, holds the same opinion still." There’s a whole lotta truth right there for us marketers.

Persuasion is the very subtle and gentle art of getting your audience to do and think the things that will benefit your brand. But there is an ethical and dare I say “respectful” way to do it that will get you what everyone really wants — strong long-term relationships leading to ongoing business and brand loyalty.]]>http://entertalkradio.podbean.com/e/111116-episode-34-ethical-marketing/Sat, 12 Nov 2016 04:07:33 +0000EnterTalkHere’s one for you. Do you think it’s ethical to persuade someone to do or buy something, even if it’s something they don’t want? Like so many things in marketing, I think the answer is a resounding “it depends.” I know, spoken like a true consultant....Understand from the beginning that your presence is neither requested nor welcomed. Your message is an interruption. Now, with that in mind, earn your place in their minds and it better be great. (or don’t send it out).
Always take long-term relationships over short-term sales
Look for ways to attract people to your brand and not have to interrupt them so much.
If it feels wrong to you, just don’t do it. Marketers were given this intuition for a reason.
Listen to your consumers twice as much as you talk. Your insight about how to serve them will most likely come from them and the tools we have today allow you to listen like never before.
Here’s one for you. Do you think it’s ethical to persuade someone to do or buy something, even if it’s something they don’t want? Like so many things in marketing, I think the answer is a resounding “it depends.” I know, spoken like a true consultant. …But hear me out.

Ethics in marketing is really an area of applied ethics which deals with the moral principles (yes we have them, why do you ask?) behind the operation and regulation of marketing. This area covers fun stuff like: invasion of privacy, stereotyping, targeting (and re-targeting) the vulnerable, excluding potential customers from the market and pricing ethics.

When you think hard about how to persuade human beings you realize it’s not going to be easy. Getting into and out of consumers’ heads is a very messy business because our brains most of the time resemble Times Square on New Years Eve. It’s lit-up, exciting and electric, but watch where you step. (gross).

The problem with the lion’s share of marketing approaches I see is they lack actual thought and are treated more like a to-do list of boxes to check rather than a series of steps that lead to the goal of persuasion. But it doesn’t have to be that way. A little thought, a little empathy and application of the The Golden Rule will get you quite far. Here’s a few tips —

Understand from the beginning that your presence is neither requested nor welcomed. Your message is an interruption. Now, with that in mind, earn your place in their minds and it better be great. (or don’t send it out).
Always take long-term relationships over short-term sales
Look for ways to attract people to your brand and not have to interrupt them so much.
If it feels wrong to you, just don’t do it. Marketers were given this intuition for a reason.
Listen to your consumers twice as much as you talk. Your insight about how to serve them will most likely come from them and the tools we have today allow you to...]]>3598advertising,branding,ethics,marketing,privacycleanfullhttps://www.spreaker.com/episode/11-04-16-episode-33-storytelling--9801420http://entertalkradio.podbean.com/e/110416-episode-33-storytelling/Fri, 04 Nov 2016 22:40:36 +0000EnterTalkOnce upon a time in a land far, far away, there was a young and good-hearted marketer who wanted people to notice the things his client (or organization for whom he worketh) was promoting. He tried everything, ads, promos, e-mails, texts even twirling...3598branding,cubs,facebook,marketing,samsungcleanfullhttps://www.spreaker.com/episode/10-28-16-episode-32-marketing-encouragement--9747741http://entertalkradio.podbean.com/e/102816-episode-32-marketing-encouragement/Fri, 28 Oct 2016 16:51:10 +0000EnterTalkMarketing is tougher than ever here in 2016 and there you are trying to make it work, trying to connect, create long-term relationships and rock the house against a backdrop of “the others” who are doing everything they can to destroy what little...3597advertising,marketing,samsung,subwaycleanfullhttps://www.spreaker.com/episode/10-21-16-episode-31-twisted-communications--9694875http://entertalkradio.podbean.com/e/102116-episode-31-twisted-communications/Fri, 21 Oct 2016 22:55:31 +0000EnterTalkYou meant to say X, but it came out a whole bunch of Y? I’ll tell you why in this episode as we examine how to deal with communications when the meaning of your brand’s message gets twisted. We’ll also go over who’s winning and losing this week in...3605communications,marketing,prcleanfullhttps://www.spreaker.com/episode/10-14-16-episode-30-a-failure-to-communicate--9641203http://entertalkradio.podbean.com/e/101416-episode-30-a-failure-to-communicate/Sat, 15 Oct 2016 00:39:08 +0000EnterTalkYou get out your arrow, sharpen it, place it on the string, pull back perfectly, let it fly and what the heck!  You missed!  How is that possible?  You did everything right and still missed the target. Well, it happens and actually, it happens quite...3597advertising,branding,communication,marketing,prcleanfullhttps://www.spreaker.com/episode/10-07-16-episode-28-influence-and-influencers--9591761latest shiny new toy in the marketing box is known as “influencer
marketing" and while it appears similar to PR and in some cases PR firms
execute these plans, it’s quite different in many ways. Join me as we
dig deep into the subject of influence and influencers, giving you all
the pros and cons to help you decide if this is a tactic for you. Of
course we’ll also talk about who’s winning and losing this week in
marketing communications.]]>http://entertalkradio.podbean.com/e/100716-episode-28-influence-and-influencers/Sat, 08 Oct 2016 00:36:23 +0000EnterTalkThey don’t believe you. They don’t trust you.  Now what? Well, the latest shiny new toy in the marketing box is known as “influencer marketing" and while it appears similar to PR and in some cases PR firms execute these plans, it’s quite different...latest shiny new toy in the marketing box is known as “influencer
marketing" and while it appears similar to PR and in some cases PR firms
execute these plans, it’s quite different in many ways. Join me as we
dig deep into the subject of influence and influencers, giving you all
the pros and cons to help you decide if this is a tactic for you. Of
course we’ll also talk about who’s winning and losing this week in
marketing communications.]]>3597advertising,brand,influencers,marketing,musiccleanfullhttps://www.spreaker.com/episode/09-30-16-episode-28-everything-counts--9529945 filled with peril. Well-meaning companies either don’t connect deeply
enough or they make big public mistakes or they get hit with something
right out of left field. Branding is far more than graphic design and
pretty colors, people — it’s your core emotion, your promises, your
service, your very essence and in branding, everything counts. Join me
as we delve into one of the key principles of branding that I call
“Everything Counts.”  We’ll also see some real-life examples of
Everything Counts as we look at who’s winning and losing this week in
MarCom.]]>http://entertalkradio.podbean.com/e/093016-episode-28-everything-counts/Fri, 30 Sep 2016 04:41:10 +0000EnterTalkBranding is harder than ever here in 2016 and the road to great relationships is filled with peril. Well-meaning companies either don’t connect deeply enough or they make big public mistakes or they get hit with something right out of left field.... filled with peril. Well-meaning companies either don’t connect deeply
enough or they make big public mistakes or they get hit with something
right out of left field. Branding is far more than graphic design and
pretty colors, people — it’s your core emotion, your promises, your
service, your very essence and in branding, everything counts. Join me
as we delve into one of the key principles of branding that I call
“Everything Counts.”  We’ll also see some real-life examples of
Everything Counts as we look at who’s winning and losing this week in
MarCom.]]>3595branding,elon,musk,samsung,spacexcleanfullhttps://www.spreaker.com/episode/episode-27-everyday-creativity--9475308http://entertalkradio.podbean.com/e/episode-27-everyday-creativity/Fri, 23 Sep 2016 23:23:20 +0000EnterTalkMost people think truly great marketing comes like a thunderbolt of creativity from the heavens for only a few top brands out there, but did you know that most people (other than accountants and actuaries of course) have the innate ability to think...3600advertising,marketing,media,samsung,yahoocleanfullhttps://www.spreaker.com/episode/09-09-16-episode-26-all-about-that-audience--9374611marketing. We’re going to spend some time on the other big circle in the communications model and show you the best ways to attract them and not send them packing before the finale! We’ll also talk about who is winning and losing this week in marketing. ]]>http://entertalkradio.podbean.com/e/090916-episode-26-all-about-that-audience/Sat, 10 Sep 2016 01:20:09 +0000EnterTalkTo play a gig, you need one really important thing (besides beer) — you need an audience — your audience with any luck.  Same is true in marketing. We’re going to spend some time on the other big circle in the communications model and show you the...marketing. We’re going to spend some time on the other big circle in the communications model and show you the best ways to attract them and not send them packing before the finale! We’ll also talk about who is winning and losing this week in marketing. ]]>3242advertising,communication,marketing,music,prcleanfullhttps://www.spreaker.com/episode/episode-25-dealing-with-bias--9320113http://entertalkradio.podbean.com/e/episode-25-dealing-with-bias/Fri, 02 Sep 2016 23:58:34 +0000EnterTalkSometimes communications and PR programs are supposed to change people’s minds — a tall order. To even attempt this stuff, you must first have and wear a black belt in bias.  You need to understand bias and how humans make decisions and rush to...3210bias,communication,decisions,marketingcleanfullhttps://www.spreaker.com/episode/081216-episode-24-consumer-behavior--9181721http://entertalkradio.podbean.com/e/081216-episode-25-consumer-behavior/Sat, 13 Aug 2016 01:10:20 +0000EnterTalkWhy do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers study the deep psychology needed influence that crazy machination of electrical impulses known as the...3481behavior,consumer,influence,marketing,psychologycleanfullhttps://www.spreaker.com/episode/08-05-16-episode-23-bad-marketing--9134196http://entertalkradio.podbean.com/e/080516-episode-23-bad-marketing/Fri, 05 Aug 2016 22:32:39 +0000EnterTalkMan, it’s everywhere… Just like the Zika virus and millennials looking down at their phones while playing Pokemon Go, it’s…BAD MARKETING.  This episode will focus on some of the bad so we can all learn what NOT to do to build long-term, great...3483branding,comcast,marketing,olympics,privacycleanfullhttps://www.spreaker.com/episode/07-29-16-episode-22-inbound-marketing--9088969things like blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and a host of others. But how do you make sure you target audience
doesn’t gag from the onslaught? This show will explore a lot of these
tools and give you an actual strategy for making sure your marketing is
more than a list of things to send out this week. We’ll also dig into
who’s winning and losing this week in marketing and communications so be
sure to tune in.]]>http://entertalkradio.podbean.com/e/072916-episode-22-inbound-marketing/Sat, 30 Jul 2016 03:00:25 +0000EnterTalkThe marketing funnel has gotten quite a bit wider with the inclusion of things like blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, and a host of others. But how do you make sure you target audience doesn’t gag from the onslaught?...things like blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and a host of others. But how do you make sure you target audience
doesn’t gag from the onslaught? This show will explore a lot of these
tools and give you an actual strategy for making sure your marketing is
more than a list of things to send out this week. We’ll also dig into
who’s winning and losing this week in marketing and communications so be
sure to tune in.]]>3483branding,marketing,media,pr,socialcleanfullhttps://www.spreaker.com/episode/07-22-16-episode-21-b2theb--9040812businesses market to other businesses or B2B Marketing. B2B is very
misunderstood and done poorly by a lot of companies. We’re going to
learn how to be better at B2B than you ever thought possible and we’re
going to shatter some B2B myths that just might B holding U back.  Of
course, we’ll also talk about who is winning and losing in the wide
wonderful world and marketing and communications!]]>http://entertalkradio.podbean.com/e/072216-episode-21-b2theb/Fri, 22 Jul 2016 22:13:00 +0000EnterTalkIt’s time to dig into some business on business crime as we discuss how businesses market to other businesses or B2B Marketing. B2B is very misunderstood and done poorly by a lot of companies. We’re going to learn how to be better at B2B than you...businesses market to other businesses or B2B Marketing. B2B is very
misunderstood and done poorly by a lot of companies. We’re going to
learn how to be better at B2B than you ever thought possible and we’re
going to shatter some B2B myths that just might B holding U back.  Of
course, we’ll also talk about who is winning and losing in the wide
wonderful world and marketing and communications!]]>3483advertising,b2b,branding,marketing,salescleanfullhttps://www.spreaker.com/episode/may-the-best-brand-win-episode-20-the-in-s-and-out-s-of-linkedin--8997915http://entertalkradio.podbean.com/e/may-the-best-brand-win-episode-20-%e2%80%93-the-in%e2%80%99s-and-out%e2%80%99s-of-linkedin/Sat, 16 Jul 2016 22:55:47 +0000EnterTalkAhhh…LinkedIn, the world’s largest database of working people. You’re probably on there in some capacity, but the “business time” social network has grown more complex and not everyone leverages their network, their content and their point of view for...3483linkedin,media,networking,pokemongo,socialcleanfullhttps://www.spreaker.com/episode/07-08-16-episode-19-message-delivery--8946941from press releases to social media to text messaging. But what
sometimes gets lost (and shouldn’t) is that all of these tools exist for
one purpose: to get a message to a target or targets.  Simple to say,
but in this wild world, extremely difficult to do. Today’s show we’ll
dig into the act of message delivery and talk about the latest tips and
trends that can help your band or brand hit the target without missing
the point. We’ll also discuss who’s winning and losing out there. See
you on the range!]]>http://entertalkradio.podbean.com/e/070816-episode-19-message-delivery/Sat, 09 Jul 2016 00:55:07 +0000EnterTalkCommunications can be very exciting. So many tools to play with and use from press releases to social media to text messaging. But what sometimes gets lost (and shouldn’t) is that all of these tools exist for one purpose: to get a message to a...from press releases to social media to text messaging. But what
sometimes gets lost (and shouldn’t) is that all of these tools exist for
one purpose: to get a message to a target or targets.  Simple to say,
but in this wild world, extremely difficult to do. Today’s show we’ll
dig into the act of message delivery and talk about the latest tips and
trends that can help your band or brand hit the target without missing
the point. We’ll also discuss who’s winning and losing out there. See
you on the range!]]>3467branding,communications,marketing,microsoft,pepsicleanfullhttps://www.spreaker.com/episode/07-01-16-episode-18-mastering-trade-shows-and-special-events--8900760http://entertalkradio.podbean.com/e/070116-episode-18-mastering-trade-shows-and-special-events/Sat, 02 Jul 2016 00:45:10 +0000EnterTalkLas Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching....3483communication,marketing,music,show,tradecleanfullhttps://www.spreaker.com/episode/06-17-16-getting-paid-with-paid-media--8804360http://entertalkradio.podbean.com/e/061716-getting-paid-with-paid-media/Sun, 19 Jun 2016 02:41:50 +0000EnterTalk3483advertising,branding,marketing,mediacleanfullhttps://www.spreaker.com/episode/06-10-16-episode-16-offensive-communications--8741588http://entertalkradio.podbean.com/e/061016-episode-16-offensive-communications/Fri, 10 Jun 2016 22:50:13 +0000EnterTalkIf you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it.  What do you do when you offend?  Well, it depends on a number of different factors.  In other words, just like...3483communications,correctness,marketing,offensive,politicalcleanfullhttps://www.spreaker.com/episode/06-03-16-episode-15-se-whoa-more-digital-marketing-tips--8684590http://entertalkradio.podbean.com/e/060316-episode-15-%e2%80%94-se-whoa-more-digital-marketing-tips/Fri, 03 Jun 2016 22:58:31 +0000EnterTalkKeeping your brand in front of the right audiences is more challenging than ever in the digital world.  This week’s episode digs into the latest in search engine optimization, online reviews, social sharing and mobile.  We’ll also talk about which...3415advertising,marketing,pr,reviews,seocleanfullhttps://www.spreaker.com/episode/05-27-16-episode-14-marketing-mythbusting--8633061http://entertalkradio.podbean.com/e/052716-episode-14-marketing-mythbusting/Fri, 27 May 2016 12:00:00 +0000EnterTalkToday’s show we’re talking about myths in marketing. There are some things people believe about marketing that were once true, but aren’t anymore and some things that were never true that people believe anyway. It’s hard to be a hit in marketing when...3483branding,debunking,facts,marketing,mythscleanfullhttps://www.spreaker.com/episode/05-20-16-episode-13-when-your-crisis-comes-all-you-need-to-know-about-crisis-communications--8567065http://entertalkradio.podbean.com/e/052016-episode-13-when-your-crisis-comes-all-you-need-to-know-about-crisis-communications/Fri, 20 May 2016 12:00:00 +0000EnterTalkIn a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it’s going to happen to you whether it’s a product recall, a data hack or just someone in the company doing something bad. This...3423branding,crisis,marketing,prcleanfullhttps://www.spreaker.com/episode/05-12-16-ep-12-ready-set-launch--8503570http://entertalkradio.podbean.com/e/051216-ep-12-ready-set-launch/Thu, 12 May 2016 12:00:00 +0000EnterTalkToday’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records — New is the new “new-ness.”  But how does one properly “launch” these things...3393branding,launch,marketing,prince,productcleanfullhttps://www.spreaker.com/episode/05-06-16-episode-11-lead-gen-the-marketing-profession-s-latest-blitzkrieg--8441404http://entertalkradio.podbean.com/e/050616-episode-11-lead-gen-%e2%80%93-the-marketing-profession%e2%80%99s-latest-blitzkrieg/Fri, 06 May 2016 12:00:00 +0000EnterTalkIf a little bit of marketing is good, then a whole lot of it must be better, right?  Dead wrong.  This week’s show will focus on lead generation the right way without an all-out assault on your targets that will burn your brand to the ground. And...3485branding,generation,lead,marketing,salescleanfullhttps://www.spreaker.com/episode/04-29-16-episode-10-listening-and-research--8382969 This episode will explore powerful element of research and how it can
transform your marketing. We’ll also take a look at who’s winning and
losing out there this week in the world of marketing
communications.]]>http://entertalkradio.podbean.com/e/042916-episode-10-listening-and-research/Fri, 29 Apr 2016 12:00:00 +0000EnterTalkAll too often, brands are ready to talk first and ask questions later.  This episode will explore powerful element of research and how it can transform your marketing. We’ll also take a look at who’s winning and losing out there this week in the... This episode will explore powerful element of research and how it can
transform your marketing. We’ll also take a look at who’s winning and
losing out there this week in the world of marketing
communications.]]>3484branding,marketing,researchcleanfullhttps://www.spreaker.com/episode/04-22-16-episode-9-dialing-in-your-perfect-marketing-mix--8335195you choose and how you use it can often determine a great mix or a
gigantic mess.  We’ll cover — what is a marketing mix? why does it
matter? how to pick the right tools? and of course who’s winning and
losing out there this week in marketing.]]>http://entertalkradio.podbean.com/e/042216-episode-9-dialing-in-your-perfect-marketing-mix/Fri, 22 Apr 2016 12:00:00 +0000EnterTalkThere are a lot of tools to choose from and choose you must. But what you choose and how you use it can often determine a great mix or a gigantic mess.  We’ll cover — what is a marketing mix? why does it matter? how to pick the right tools? and of...you choose and how you use it can often determine a great mix or a
gigantic mess.  We’ll cover — what is a marketing mix? why does it
matter? how to pick the right tools? and of course who’s winning and
losing out there this week in marketing.]]>3482branding,marketing,mix,pr,princecleanfullhttps://www.spreaker.com/episode/04-15-16-marketing-war-games--8273377 eerily similar, the importance of planning your attack or defense, how
to execute well so you don’t get “executed" by your boss or the client.]]>http://entertalkradio.podbean.com/e/041516-marketing-war-games/Fri, 15 Apr 2016 12:00:00 +0000EnterTalkPlanning, Strategy and Execution.  We’ll hit — how marketing and war are eerily similar, the importance of planning your attack or defense, how to execute well so you don’t get “executed" by your boss or the client. eerily similar, the importance of planning your attack or defense, how
to execute well so you don’t get “executed" by your boss or the client.]]>3492branding,marketing,planning,strategy,warcleanfullhttps://www.spreaker.com/episode/04-08-16-episode-7-changing-communications--8230535Virtual reality and how brands will try to use it
Which tactics have the highest deliverable rates today?  You can’t do everything so you have to choose wisely.
Quick updates  — this week in marketing stupidity on display :)]]>http://entertalkradio.podbean.com/e/040816-episode-7-changing-communications/Fri, 08 Apr 2016 12:00:00 +0000EnterTalkLive stream video — all the new services including Facebook Live and some good ways to use them Virtual reality and how brands will try to use it Which tactics have the highest deliverable rates today?  You can’t do everything so you have to choose...Virtual reality and how brands will try to use it
Which tactics have the highest deliverable rates today?  You can’t do everything so you have to choose wisely.
Quick updates  — this week in marketing stupidity on display :)]]>3482communications,marketing,pr,reality,virtualcleanfullhttps://www.spreaker.com/episode/04-01-16-episode-6-marketing-s-april-fools-and-regular-fools--8162393http://entertalkradio.podbean.com/e/040116-episode-v-marketing%e2%80%99s-april-fools-and-regular-fools/Fri, 01 Apr 2016 12:00:00 +0000EnterTalk3482brands,marketing,media,music,prcleanfullhttps://www.spreaker.com/episode/03-25-16-episode-5-web-marketing-the-good-and-the-mostly-all-bad--8105900http://entertalkradio.podbean.com/e/032516-episode-5-web-marketing-the-good-and-the-mostly-all-bad/Fri, 25 Mar 2016 12:00:00 +0000EnterTalkE-mail marketing, Promoted Posts, Banner Ads, Re-Targeting and Many Other Things that Should Never Have Been Invented3482cleanfullhttps://www.spreaker.com/episode/03-18-16-episode-4-r-is-for-relationships--8052454http://entertalkradio.podbean.com/e/episode-4-pr-strategies/Fri, 18 Mar 2016 12:00:00 +0000EnterTalk3201cleanfullhttps://www.spreaker.com/episode/03-11-16-episode-3-building-trust--7998774http://entertalkradio.podbean.com/e/031116-episode-3-building-trust/Fri, 11 Mar 2016 12:00:00 +0000EnterTalk2474cleanfullhttps://www.spreaker.com/episode/03-04-16-second-one-host-scott-robertson-talks-music-business-branding--7974179http://entertalkradio.podbean.com/e/may-the-best-brand-win-second-one-host-scott-robertson-talks-music-business-branding/Fri, 04 Mar 2016 12:00:00 +0000EnterTalk3402cleanfullhttps://www.spreaker.com/episode/02-26-16-episode-i-the-brand-awakens--7977531http://entertalkradio.podbean.com/e/may-the-best-brand-win-the-brand-awakens-host-scott-robertson-talks-social-media/Fri, 26 Feb 2016 12:00:00 +0000EnterTalkSocial Media, Music and Mayhem3484cleanfull